What are the responsibilities and job description for the Digital Media Coordinator position at Air Centers of Florida?
Job Description
Job Summary
Manage customer-focused marketing by coordinating all communication channels and customer* touch points while maintaining consistent brand messaging and uniformity.
Digital Media
Required Knowledge, Skills and Abilities (including physical and work environment)
Minimum Job Qualifications (education, work experience, licenses/certifications)
Job Summary
Manage customer-focused marketing by coordinating all communication channels and customer* touch points while maintaining consistent brand messaging and uniformity.
- Customers include consumers, employees (current and prospective), vendors, suppliers, and the community.
Digital Media
- Measure and report performance of all digital marketing campaigns
- Suggest and implement direct marketing methods to increase profitability
- Ensure incoming leads reach appropriate internal customer in a timely manner
- Contribute to company web presence to boost brand awareness and positive ratings
- Maintain a strong online company voice through social media with a goal of achieving positive reviews
- Collaborate with internal teams to enhance landing pages and enhance user experience
- Evaluate end-to-end customer experience across social medial platforms
- Collaborate with vendor partners.
- Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate
- Write content for blogs and forums by working with department heads to identify the most appropriate blogs while maintaining relationships with key bloggers
- Obtain and utilize images and/or video to enhance digital media content as needed
- Monitor social media for potential threats and/or opportunities
- Adhere to, support and promote the ACF vision and mission statements
- Assists with the following marketing functions:
- Reviews literature for current marketing project by comparing to previously used marketing materials. Remain informed of materials used by competitive companies
- Coordinate with logo artist and print vendors for multimedia packages such as letters, brochures, displays, presentations
- Coordinate Company booth or exhibits at trade and community fairs
- Draft advertising text and layouts and presents to sales manager for review and approval
- Draft sales quotation templates and sales tools
- Web page content contributions
- Performs other duties as assigned
Required Knowledge, Skills and Abilities (including physical and work environment)
- Technical Skills:
- Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software
- Writing: will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
- Creativity: Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Research: Know what competitors are doing and what new measurement tools are being use.
- Problem-Solving: figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues.
- Interpersonal Skills: Being friendly and approachable online is necessary.
- Work environment requires exposure to computer screen, typing/mouse usage, climbing, and extended periods of sedentary work. Position requires driving occasionally to pick-up marketing material.
- Ability to lift materials up to 10-15 pounds
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Minimum Job Qualifications (education, work experience, licenses/certifications)
- Associate's degree in marketing or a related field, 3-5 years of directly related work experience, or combination of direct experience and education
- Proven work experience in digital marketing