What are the responsibilities and job description for the Territory Manager position at AIR (Advanced Inhalation Rituals)?
About the Company
Advanced Inhalation Rituals – AIR is a leading innovator in the premium shisha, hookah, and tobacco accessories industry. Our mission is to redefine the ritual of social smoking through craftsmanship, innovation, and compliance excellence. From hookah brands to next-generation and lifestyle products, AIR combines tradition with technology to deliver elevated consumer experiences across global markets. The Americas operate across the U.S., Latin America, South America and parts of the Caribbean serving both B2B and B2C channels with a focus on quality, integrity, and growth. Our team is driven by an entrepreneurial spirit and a commitment to operational excellence, collaboration, and continuous improvement. At AIR, you’ll join a fast-growing company where innovation meets culture, and where every team member contributes to shaping the future of modern inhalation rituals.
We’re Hiring: Territory Manager
Are you passionate about building strong partnerships, driving market growth, and being the face of a brand in the field? We’re looking for a dynamic Territory Manager to join our Trade team and help expand our presence across key markets such as New Jersey and New York.
About the Role
As a Territory Manager, you will take ownership of a defined region - driving customer engagement, strengthening trade relationships, and ensuring execution excellence across distributors, wholesalers, and retail partners. You’ll play a key role in influencing sales performance through brand advocacy, strategic planning, and hands-on field support.
What You’ll Do
- Build and maintain strong relationships with trade partners, distributors, and retailers
- Expand market coverage by identifying new opportunities and closing channel gaps
- Execute trade programs, promotions, and product placements across your territory
- Conduct regular field visits to ensure compliance and identify growth opportunities
- Monitor market trends, competitor activity, and regional performance
- Represent the brand through training sessions, activations, and partner engagement
- Collaborate cross-functionally with Trade, Marketing, and Logistics teams
- Track performance metrics and provide insights to drive continuous improvement
Who You Are
- Minimum 3 years of experience in trade marketing, territory management or channel support in Consumer-Packaged Goods (CPG) industry.
- A strong communicator with excellent relationship-building skills
- Strategic and data-driven, with the ability to translate insights into action
- Highly organized, self-motivated, and comfortable working independently in the field
- Tech-savvy with CRM or trade execution tools
- Open to travel (30–40%) within your assigned territory
- Bachelor’s degree in Business or a related field preferred
- Multilingual skills (Arabic, Urdu/Hindi, Spanish) are a plus
Car and phone allowances will be provided.