What are the responsibilities and job description for the General Marketer position at Aidaly?
About Aidaly
At Aidaly, we believe family caregivers are the future of healthcare and the backbone of a thriving economy. In-home care is the fastest-growing part of healthcare, but demand is outpacing supply. We are pioneering a new model for delivering care at home by training and paying family caregivers to meet the needs of an evolving population and changing workforce. We are scaling rapidly across the United States. Join us!
What You'll Do- Social Media Strategy & Execution: Manage daily social media presence across Facebook, Instagram, LinkedIn, Twitter, and TikTok — growing engagement, reach, and impact.
- Content Creation: Write, design, and schedule bold, mission-aligned content — including posts, newsletters, blogs, and digital campaigns.
- Paid Advertising: Plan, execute, and optimize paid media campaigns; radio, print, and physical experiences.
- Email Marketing: Build and manage email marketing campaigns using platforms like Salesforce to nurture and activate caregiver audiences.
- Localized Marketing: Design and execute market-specific campaigns and community activations, collaborating with field teams to tailor outreach for new caregiver enrollments.
- Analytics and Optimization: Monitor KPIs across platforms (Google Analytics, Facebook Insights, Instagram Analytics), refine strategies based on performance data, and drive continuous improvement.
- Creative Collaboration: Work closely with design and product teams to produce visual and video content that resonates with underserved families and healthcare partners.
- Cross-Functional Marketing: Support event promotions, product launches, caregiver enrollment initiatives, and PR efforts — ensuring integrated messaging across channels.
- 4 years of experience in consumer marketing, with strong focus on digital, social media, and localized marketing.
- Proven success leading multi-platform social media campaigns (organic paid).
- Skilled with paid advertising platforms (Facebook Business Manager, LinkedIn Campaign Manager, etc.).
- Experienced with email marketing platforms (Mailchimp, HubSpot, or equivalent).
- Strong writing and storytelling ability: can amplify brand voice across multiple channels.
- Technically capable with design tools (Canva, Adobe Creative Suite) and basic video editing.
- Familiar with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics dashboards.
- Working knowledge of SEO, content marketing best practices, and basic CRO (conversion optimization) principles.
- Highly organized, deadline-driven, and able to manage multiple initiatives at once.
- Entrepreneurial, creative, and deeply mission-aligned. Must be passionate about empowering families and building movements.
If you're the type of person people naturally look to in times of chaos; calm under pressure, quick to action, and solution-focused - WE WANT YOU!
What We Offer- Competitive salary performance bonuses based on KPIs.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- 401K (starting Q3 2025)
- High-autonomy, high-impact role — true domain ownership.
- Quarterly off-sites, trainings, and team building experiences.
- Opportunity to build something transformative for millions of American families.
