What are the responsibilities and job description for the Digital Engagement Associate position at AIA Houston?
Description: The Digital Engagement Associate will help advance the priorities and programs of AIA Houston and Architecture Center Houston through social media and digital and audio-visual communications. The Associate will play a key role in crafting compelling narratives to drive engagement across multiple platforms and support the organization’s strategic communication goals. S/He will assist with marketing and fundraising campaigns and help optimize the outreach efforts. The Associate will be the organization's first point of contact and assist with administrative duties.
Tasks:
1. Creates and manages content across multiple digital platforms of AIA Houston and Architecture Center Houston, including social media, websites, and email campaigns. This includes crafting compelling narratives and visual content to engage audiences effectively.
2. Maintains a current PR list and distributes press releases where appropriate and media pitches as needed.
3. Ensures all events are properly promoted on all social media channels and in traditional media where appropriate.
4. Work directly with graphic designers to craft marketing campaigns that are reflective of AIA and Architecture Center Houston branding.
5. Maintains shared company calendar and website calendar
6. Assists with crafting marketing and fundraising campaigns
7. Analyzes engagement metrics and adjusts strategies based on performance data
8. Helps with event and meeting registration
9. Event support including, but not limited to, Health SES, Gulf Coast Green, Sandcastle, Gala and Gingerbread Build-off.
10. Assists with event set up and break down, including moving furniture
11. May serve as committee liaison for one or more committees
12. Administrative support for Architecture Center Houston Foundation
13. Responsible for managing ArCH Facilities Rentals
14. Other duties as assigned.
Professional requirements:
Minimum job requirements include expertise in content creation and in managing digital media platforms, including social media and websites. A college degree, professional demeanor, and the ability to communicate clearly and effectively. Must be well organized and be willing to do myriad tasks as needed in the office. Must have a working knowledge of Microsoft Office programs. Knowledge and experience with graphics software is beneficial.