What are the responsibilities and job description for the Senior Director of Marketing position at Agua Caliente Casinos?
Job Details
Description
Job Description Summary
In collaboration with the VP of Marketing, the Senior Director of Marketing will oversee all aspects of creation, development, implementation and management of Casino Promotions & VIP Events, ACE Players Club, Advertising, Entertainment and Player Development for the Agua Caliente Casinos.
Essential Duties and Responsibilities (other duties may be assigned)
- Oversee the effective management, development, implementation and execution of Casino Promotions & VIP Events, as well as ACE Club membership and benefits.
- Develop department business plans for the Special Events & Casino Promotions division, in addition to the ACE Player’s Club division.
- Manage the implementation of special programs, promotions, and event calendars to stimulate and optimize business opportunities and increase club membership.
- Manage, track and report on all aspects of Casino Promotions, VIP Events & Offers, Entertainment and ACE Players Club Membership.
- In collaboration with the Vice President of Marketing, reviews promotion activity and membership trends to determine changes in marketing programs as required.
- Monitor expenses versus budget figures for each division, to ensure compliance.
- In collaboration with the Vice President of Marketing, assist with development and implementation of policies and procedures for the Events/Promotions division as well as ACE Club.
- Coordinate, direct and evaluate department staff in the areas of policies, procedures and job performance. Ensures adherence to policies and procedures, and internal controls.
- Provides excellent guest service.
- Must comply with all applicable Internal Controls, Standard Operating Procedures and all Tribal Regulations.
Supervisory Responsibilities
Manages the subordinate Directors of Events & Promotions, who supervise employees aligned with Special Events/Promotions.
Manages the subordinate ACE Club Operations Manager, who supervises employees aligned with the ACE Players Club.
Manages the subordinates of the Director of Entertainment.
Carries out supervisory responsibilities in accordance with the organization’s policies, procedures and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Access to Sensitive Areas and Information
As per the ACGC Access Matrix.
Signatory Ability
- Complimentary Vouchers if authorized by the Comp Authorization Matrix
- Employee related forms:
- Check Requests as it pertains to area of authority
Qualifications
Required Education and/or Experience
- High school diploma or GED
- Bachelor preferred or equivalent experience.
- Minimum 4-6 years Casino entertainment and/or promotional experience and/or training; or combination of education and experience.
- Minimum 4 years of marketing/promotion managerial experience with responsibilities including team member supervision, goal setting and alignment, and budget.
- Must have excellent organizational skills, computer literate, the ability to work with all departments.
- Must have exceptional customer relation skills.
- Must be able to communicate in English.
Working Conditions/Physical Demands
To perform this job successfully, the individual must be able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/workstation for the duration of the shift. Must be able to work in a smoke-filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate but will escalate when located in the casino environment. Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.