Director, HCP Marketing

Director, HCP Marketing

Who we are:

Agios is a biopharmaceutical company that is fueled by connections. We thrive in a supportive, fun, and flexible environment full of people empowered to bring their whole selves to work. We care deeply about our work, each other, and the patients who count on us. Our teams cultivate strong bonds with patient communities, healthcare professionals, partners and colleagues, which helps us discover, develop and deliver therapies for genetically defined diseases – and make a bigger difference in their lives. In the U.S., Agios markets a first-in-class pyruvate kinase (PK) activator for the treatment of hemolytic anemia in adults with PK deficiency. Building on the company’s leadership in the field of cellular metabolism, Agios is advancing a robust clinical pipeline of investigational medicines with active and planned programs in alpha- and beta-thalassemia, sickle cell disease, pediatric PK deficiency and MDS-associated anemia.   

The impact you will make:

Agios Pharmaceuticals is searching for a dynamic Director of HCP Marketing to join our growing commercial team. We’re looking for someone who is creative and cares about this important work, and who is motivated to connect to our mission of helping these patient communities. The Director will be responsible for developing, leading, and executing the HCP marketing initiatives for Pyruvate Kinase Deficiency.  In this role, you will contribute to achieving launch goals for PK Deficiency, partner closely with other marketers and cross-functional partners on marketing tactics such as advertising, CRM, , digital marketing, media advisory boards and KOL management.  Key cross-functional partners include the sales teams, patient advocacy, patient services, medical affairs, market research, market access, legal, regulatory, and IT.

Ideal candidate is someone with in line marketing experience, sales experience, rare blood disorder or hematology experience and an entrepreneurial spirit looking for an opportunity to lead the marketing initiatives for this rare hemolytic anemia.  Prior patient Marketing experience would be an asset.  The Director of Marketing will report to the Head of US Marketing at Agios.

This role can be either remote in the US or Hybrid in our Cambridge Headquarters. Work location is based on employee's sole preference.

What You Will Do: 

• Lead execution of the US HCP strategy for PK Deficiency and collaborate in the development and implementation of the strategy and operational plans with cross-functional partners (e.g. Field Marketing, Commercial Analytics, Market Access, Medical, Sales, Training, Regulatory, Corporate Affairs)
• Implement the brand strategy and plans and executes promotions and marketing materials which support our sales representatives with HCP interactions.
• Direct the development of strategic marketing programs and HCP digital and non-digital brand tactics, complete metrics for program success, and evaluate performance against metrics. Manage within the established US   PK Deficiency marketing budget.
• Execute the strategy, development, and execution of promotional speakers’ bureau as well as other peer to peer educational programs and tactics directed at healthcare professionals (content, deck development, speaker identification, field support in speaker selection/pre-meeting objectives)
• Engage with the Global marketing team to ensure alignment, influence, and share findings across markets.
• Work with teams to gather market insights, monitor competitive landscape, and provide input into forecasting.
• Work with internal and external partners to define success metrics and consider performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures
• Lead the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
• Cultivate relationships with and proactively engage collaboration partners in the development and execution of activities.

What you bring:

Required Qualifications

• Bachelor’s degree in business, science, engineering, or related field
• A minimum of 7 years of work experience in marketing or related functions
• Rare Disease or hematology marketing experience required.
• Demonstrated strong strategic thinking and an ability to work collaboratively and effectively with a wide range of people and functions.
• Effective vendor management and ability to seamlessly execute on strategy.
• Ability to effectively plan and manage both at the strategic and tactical levels, including demonstrated project management skills.
• Excellent communication and influencing skills.
• Ability to manage multiple and changing priorities in a fast-paced environment.
• Able to travel for meetings, market research, and conferences. 

Preferred Qualifications

• Master’s degree preferred.
• HCP and patient marketing experience preferred.
• Recent product launch experience preferred.

What we will give you:

• Deliberate Development. Your professional growth as one of our top priorities. 
• Flexibility. We’re all about individual needs. We embrace different perspectives, work styles, health and wellness approaches, care of families and productivity. When you’re at your best, we’re at our best. 
• Premium benefits package. We invest in the health, wellbeing and security of our people with a premium benefits package that is well-rounded and flexible to help meet the varied personal and professional needs of every member of our team.
• Competitive performance-based compensation. This includes both short- and long-term incentives that are connected to our business strategy.
• Psychological safety.  We support an environment of fearlessness. We want you to share your ideas, speak candidly and take data-informed risks to help push the boundaries.
• Commitment to diversity. We strive to foster a welcoming workplace where everyone can thrive. We’re continuously looking to improve the inclusivity of our workforce.
• Commitment to community. We’re an active participant in the communities that surround us – the communities where we live, and the community of people and their loved ones in need of better treatment options for conditions that are often overlooked.

Interested in learning more about what makes our culture unique? Visit the Inside Agios section of our website.