Managing Director of Sales, Senior Living

Are you a senior sales leader ready to lead at a higher level? Or a Regional/Market Sales Director who thrives on driving results through people, strategy, and execution?

Join AgeWell Senior Living and step into a high-impact leadership role guiding sales performance across communities throughout the Carolinas.

This role is designed for a strategic, relationship-driven sales leader who knows how to elevate teams, influence occupancy, and partner closely with operations to deliver sustained growth.

Why This Role Is Exciting

• Market-level influence: shape sales performance across a major Florida footprint
• Leadership impact: coach, develop, and support community sales teams
• Strategic visibility: partner closely with executive leadership and operations
• Strong culture: live our core values—Loyalty, Integrity, Transparency & Entrepreneurship
• Proven workplace: part of a Great Place to Work® organization for 8 consecutive years

What You’ll Do

• Lead and direct all sales and marketing efforts for assigned communities across NC and SC
• Provide dotted-line leadership to Directors of Community Relations, Sales Managers, and Move-In Coordinators
• Own occupancy performance, KPI trends, and accurate forecasting for assigned markets
• Partner with Executive Directors and RVPs to identify opportunities and improve results
• Review quarterly audits and sales metrics to guide coaching, training, and performance improvement
• Guide marketing strategy, including review of campaigns, collateral, and digital direction
• Oversee onboarding and development of new sales leaders and team members
• Participate in market planning meetings, sales workshops, and industry conferences
• Ensure alignment with AgeWell traditions, standards, and best practices

Who You Are

• A senior housing sales leader with a strong record of driving occupancy and results
• Comfortable leading through influence, data, and collaboration
• Strategic, organized, and confident operating in fast-paced environments
• Passionate about developing people and building strong sales cultures
• Willing to travel extensively (up to 75%) to stay connected to the communities

What You Bring

• 10 years of experience in Senior Housing Sales, Marketing, and/or Operations
• Leadership experience with multi-community or market-level responsibility
• CRM knowledge (Sherpa, Salesforce, MatrixCare, or similar platforms)
• Strong understanding of occupancy, forecasting, and budgeting
• Bachelor’s degree preferred

Responsibilities:

The Managing Director of Sales is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects and converting those prospects into Residents.

• Responsible for community outreach and education activities for creating referrals.
• Regularly meets goals, including but not limited to: time in selling zone, time in outreach zone, voice-to-voice calls, tours, home visits, prospect case studies and creative follow-up.
• Responds to inquiries, schedules visits, conducts tours, and closes sales per sales and marketing goals.
• Conducts daily and weekly reviews of prospects in the pipeline, i.e. Hot Board
• Participates in sales meetings, including but not limited to semi-annual marketing meetings with Solvere.
• Ensures marketing team is using Sherpa for all internal and external sales activities.
• Participates in Stand-Up meeting providing updates to team members on census, projected move-ins, tours, events, etc.
• Provides Marketing Coordinator the new Resident and Family contact information to assist in the move-in process, including all required paperwork, unit readiness, and Resident requests.
• Participates in events on-site as well as off-site.
• Works with the General Manager to resolve any Community first impression issues.
• Reviews weekly productivity report for accuracy.
• Participates in weekly sales call with Solvere Living.
• Works collaboratively with department heads to emphasize the team’s role in sales.
• Provides Manager on Duty weekend coverage as scheduled.
• Updates key competitor evaluations and price surveys semi-annually.
• Follows all emergency procedures.
• Understands all safety practices and procedures.
• Exhibits excellent customer service and public relations skills.
• Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
• Displays patience, tact, enthusiasm and a cheerful disposition.
• Promotes the Community in a positive manner and effectively communicates Solvere Managed Community values to residents, families, visitors, and team members.
• Oversight of the Sales & Marketing department operations for the community.
• Supervises sales and marketing department team members.
• Conducts weekly sales team meetings.
• Produces reports weekly, monthly, quarterly for the department.

Qualifications:

• College degree preferred.
• Excellent customer service and public relations skills.
• Cheerful personality.
• Keen desire to serve seniors.
• Five years sales/marketing experience with a proven track record.
• Previously senior living experience preferred.
• Effective problem-solving skills.
• Creative approach to goals and problems.
• Experience working with seniors.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.
• Physically able to bend and reach.
• Physically able to push and pull and lift up to 40-50 pounds if necessary.
• Physically able to stand for extended periods of time.
• Spends at least 30% of time on travel to referral sources in market area.

Miscellaneous:

• May have their picture taken and image used in social media or community advertising.
• May be video recorded from devices installed by families in residents’ apartments.
• May spend as much as 75% of time on travel to referral sources in market area.
• May be required to work weekends and holidays as assigned.
• May be required to work on shifts other than the one for which hired.
• Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B & C viruses.
• Could be subject to hostile and emotionally upset Residents due to mental status.
• Background, criminal, and drug tests may be required.
• May be asked to submit to random drug test during employment.

The Bottom Line

If you’re energized by leading teams, shaping strategy, and driving growth, and you want to do it within a values-driven organization that invests in its people, this is your opportunity.

Join AgeWell Senior Living and help lead sales success across NC and SC. Apply today!

YOU. BELONG. HERE.

At AgeWell Senior Living, we believe in creating senior living communities that allow residents to thrive, families find peace of mind, and team members are inspired to grow. Our vision is built on delivering excellence in care, innovation in services, and leadership that empowers people at every level.

We're a Certified Great Place to Work for 9 years in a row, and proudly offer:

• Medical, Dental and Vision coverage.
• Life, AD&D, and disability insurance.
• Voluntary Accident, Hospital Indemnity and Critical Illness options
• 401k or Roth IRA Retirement Savings Plan (with company match)
• Generous Paid Time Off Program
• EOE.