What are the responsibilities and job description for the Senior Marketing Specialist position at Agent Arena?
Agent Arena is a fast-growing U.S. prop-tech platform where top-ranked real estate agents compete in a live online auction to win a homeowner’s listing. We’re disrupting the traditional real estate model, and we’re looking for a Senior Marketing Specialist who can own our entire growth engine — paid ads, funnels, analytics, content direction, and website/SEO oversight.
This is a high-impact, hands-on role working directly with the Founder/CEO.
If you love data, creative testing, fast iteration, and building marketing systems from scratch, you’ll thrive here.
What You’ll OwnPaid Acquisition
- Run and optimize all Google, Meta, and TikTok ad campaigns
- Develop testing roadmaps, A/B variations, and creative experiments
- Manage budgets, tracking, attribution, and weekly reporting
Funnel Conversion Optimization
- Build and improve landing pages (working with designers as needed)
- Analyze user flow and improve signup, activation, and conversion rates
- Use GA4, pixels, UTMs, and dashboards to guide decisions
Content Strategy Creative Direction
- Develop content ideas, hooks, angles, and outlines for social paid
- Collaborate with our on-camera talent (CEO team) for short-form content
- Brief, manage, and review freelance video editors for high-quality output
- Convert organic content into high-performing paid assets
SEO Website Oversight
- Lead SEO strategy (execution supported by freelancers)
- Improve site structure, messaging, and user experience
- Direct small design and UX improvements and ensure brand consistency
- 3 years in performance marketing (Google Meta required)
- Strong experience with funnels, GA4, and CRO
- Ability to write hooks, angles, and simple script outlines for content
- A good eye for design and a modern marketing aesthetic
- Comfort directing freelancers (editors/designers/SEO)
- Fast, proactive execution — you own growth end-to-end
- Startup mindset: resourceful, iterative, analytical, creative
- TikTok Ads experience
- Webflow/landing page builder familiarity
- Basic SEO knowledge (strategy level)
- Marketplace or SaaS experience
- Strong short-form content instincts
- Build the entire growth engine of a fast-scaling U.S. startup
- Work directly with a founder who moves fast and values marketing
- Huge autonomy and ownership
- Ability to shape a national real estate brand
- Long-term leadership growth potential
If you’re a performance-driven marketer who loves building, experimenting, and scaling — we’d love to talk.