Regional Sales Manager

Ag Express Electronics is seeking a Regional Sales Manager (RSM) who will play a critical role in driving revenue growth and strengthening the Ag Express Electronics brand through strategic engagement with agricultural dealerships. This role is responsible for developing and expanding dealership relationships, identifying and converting new business opportunities, and increasing market penetration of Ag Express products and services. The RSM operates with a dealership-centric mindset, aligning sales activities to dealer needs, capabilities, and growth objectives while consistently delivering results that support the company’s overall strategy.

The assigned territory for this role includes the following states: Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, North Carolina, Ohio, Pennsylvania, Tennessee, and Wisconsin.

Key Responsibilities:

Dealer & Customer Engagement

• Own and grow relationships with assigned agricultural dealer accounts, serving as the primary sales contact for Ag Express Electronics.
• Build, develop, and maintain strong, long-term relationships with agricultural dealers and key decision-makers.
• Serve as a trusted partner by understanding dealer business models, operational challenges, and growth objectives.
• Conduct regular onsite visits, follow-up calls, and virtual meetings to drive engagement, loyalty, and sales growth.
• Communicate proactively with dealers regarding product solutions, pricing strategy, order status, lead times, and delivery expectations.
• Conduct post-sale follow-up to ensure dealer satisfaction, resolve issues, and identify opportunities for expanded business.
• Plan, document, and record dealer interactions and opportunities to ensure consistent follow-through and account visibility.

Sales Strategy & Revenue Growth

• Execute approved sales strategies with a strong focus on dealer-driven growth.
• Identify, qualify, and develop new dealer and end-customer opportunities.
• Recommend and quote appropriate Ag Express products and services tailored to dealer and customer needs.
• Manage the full sales cycle from lead generation through close, delivering a professional, value-driven sales experience.
• Develop and execute dealer-specific account strategies to achieve revenue and growth objectives.

Sales Coordination & Execution

• Collaborate with internal teams to develop competitive pricing, quotes, and proposals aligned with dealer needs and company guidelines.
• Partner cross-functionally to align dealer expectations with production, purchasing, logistics, and service capabilities.
• Support timely order fulfillment and issue resolution by coordinating effectively with internal stakeholders.

Market Insight & Strategic Contribution

• Monitor market trends, competitive activity, and dealer performance to identify risks and growth opportunities.
• Share market intelligence, dealer feedback, and insights with leadership to inform strategy and decision-making.
• Contribute to continuous improvement initiatives that enhance sales effectiveness and the overall dealer experience.

Technical & Product Expertise

• Maintain a strong working knowledge of Ag Express products, services, and solutions.
• Communicate technical value propositions clearly and effectively in a practical, solution-oriented manner.
• Stay informed on industry trends, emerging technologies, and competitive offerings impacting agricultural dealers.

Cross-Functional Collaboration

• Partner with sales, purchasing, shipping, service, and marketing teams to ensure alignment and customer satisfaction.
• Collaborate on initiatives that enhance dealer support, training, and long-term partnership success.

Continuous Improvement & Brand Representation

• Participate in sales meetings, product training, and professional development activities.
• Represent Ag Express Electronics at trade shows, dealer meetings, and industry events.
• Proactively identify opportunities to strengthen brand presence and relevance within the dealer network.

Documentation & Administration

• Accurately document sales activities, opportunities, forecasts, and account updates within the CRM system.
• Coordinate business travel and manage expenses in alignment with approved budgets.
• Maintain accurate records of business expenses and required documentation.
• Perform other duties as assigned to support business objectives.

Required Skills and Qualifications:

• Strong industry and product knowledge with demonstrated ability to stay informed about industry trends and competitors.
• Excellent active listening skills to understand customer needs, present tailored solutions, and articulate product features and benefits persuasively.
• Ability to work independently and as part of a team and adapt quickly in a fast-paced, dynamic environment.   

• Proven communication skills, both verbal and written, necessary for effective collaboration with coworkers, managers, and customers.  

• Meticulous attention to detail with demonstrated ability to use good judgment in demanding situations.   

• Positive approach to navigating challenges with a solutions-oriented approach, ensuring customer satisfaction.    

Required Experience/Education/Training/Certifications:

• Education: Bachelor’s degree in Business, Agriculture, Marketing, or a related field preferred; equivalent experience considered.
• Work Experience:
  • 5 years of progressive sales experience, preferably within agricultural equipment, electronics, or dealer-based sales models.
  • Proven track record of meeting or exceeding sales targets.
  • Strong relationship-building, negotiation, and communication skills.
  • Ability to work independently while collaborating effectively with cross-functional teams.
  • Willingness and ability to travel regularly to support dealer relationships.

• Computer Skills: Ability to use standard office equipment and computer applications such as Microsoft Office. Proficiency in using CRM software for lead tracking and pipeline management is advantageous.

Physical Demands:

• Lifting and Carrying: Occasionally, the role may involve lifting and carrying office equipment or materials weighing up to a certain limit.   

• Standing and Walking: Ability to navigate various onsite meetings with customers and facilities within the organization’s premises.

• Communication: Skill in exchanging accurate information with customers, co-workers, vendors, etc., utilizing verbal, written, and electronic communication methods.   

• Sitting for Extended Periods: Much of the work will be conducted at a desk requiring the ability to sit for extended periods while performing tasks.   

• Repetitive Motion: Some tasks may involve repetitive motions of the hands, especially prolonged periods of typing on a computer to perform administrative and operational tasks. Ergonomic practices should be followed to minimize the risk of repetitive strain injuries.   

• Safety Awareness: Awareness of and adherence to safety protocols and procedures is essential when navigating the organization’s facilities to ensure compliance and minimize the risk of workplace hazards or accidents.   

Ag Express Electronics is committed to providing reasonable accommodation for employees with disabilities and ensuring a supportive work environment. Candidates are encouraged to discuss specific needs during the application process.

Benefits:

Ag Express Electronics offers a leading benefits package as highlighted below:

• Employer-Sponsored Benefits: Medical, Dental, Group Life, Short-Term Disability (STD) with buy-up options
• Voluntary Benefits: Vision, Healthcare and Dependent Care Flexible Spending Account(s) (FSA), Life Insurance
• 401(k): Safe Harbor 401(k) including an annual 3% company contribution and Profit Share funded annually at the discretion of Ag Express Electronics.
• Employee Stock Ownership Plan (ESOP): Contribution funded annually at the discretion of Ag Express Electronics.
• Paid Time Off (PTO): PTO allowance to support work-life balance and provide employees with opportunities for rest, relaxation, and personal pursuits.
• Holiday Benefits: Recognition and observance of holidays by Ag Express Electronics, allowing employees to celebrate.
• Flexible Hours: Flexible work hours empower employees to have greater control over their work schedules, fostering a better work-life balance and increased flexibility to accommodate personal commitments.
• Educational Assistance: Support for employee development through educational assistance, including financial support for further education or professional certifications relevant to their roles, ensuring continuous learning and growth opportunities.
• Casual Dress Environment: Enjoy a casual dress environment at work, with company-provided branded clothing to promote comfort and a sense of belonging among employees.

Ag Express Electronics is an Equal Opportunity employer. We do not discriminate based on race, religion, color, sex, gender, identity, sexual orientation, age, national origin, veteran status, or any other basis covered by appropriate law.

About Us:

Ag Express Electronics is a leading provider of innovative electrical solutions for agricultural, construction, and industrial applications. We specialize in designing custom electrical harnesses and distribution systems to meet the unique needs of our clients. Our team is dedicated to delivering high-quality, reliable, and efficient solutions that exceed customer expectations.