What are the responsibilities and job description for the Digital Communications Associate position at AFSCME?
Duties
This position will be responsible for supporting all aspects of AFSCME’s Digital team. Under the direction of the Assistant Director, Digital and Marketing, this position will assist in the creation, production and maintenance of online content used to support legislative, political, organizing, and fundraising communications. Additional duties include:
Education and Experience:
Graduation from an accredited four-year college or university with course work in communications, journalism, political science or liberal arts and a minimum of three (3) years of relevant work experience in online communications or any equivalent combination of education and experience which provides the following knowledge, skills and abilities.
Skills
This position will be responsible for supporting all aspects of AFSCME’s Digital team. Under the direction of the Assistant Director, Digital and Marketing, this position will assist in the creation, production and maintenance of online content used to support legislative, political, organizing, and fundraising communications. Additional duties include:
- Supports all digital programs including email, social media, text messaging and paid marketing.
- Produces well-written, concise digital messaging that supports larger organizational initiatives for social media, email, and text messaging programs.
- Works with Digital team to provide support and training to affiliates, specifically as related to digital programs.
- Supports the development, troubleshooting, testing and launch of online platforms.
- Compiles website, email, and social networking analytics into reports.
- Optimizes online content to achieve best performance.
- Monitors, updates, and creates content for organizational profiles on social media platforms.
- Supports the development of digital materials for legislative, political, organizing, and other campaigns.
- Performs other duties as assigned.
Education and Experience:
Graduation from an accredited four-year college or university with course work in communications, journalism, political science or liberal arts and a minimum of three (3) years of relevant work experience in online communications or any equivalent combination of education and experience which provides the following knowledge, skills and abilities.
Skills
- A demonstrated ability to use online tools to communicate with and motivate target groups to take action, including email, text messaging, social media and paid marketing.
- Experience creating engaging content for online consumption.
- Experience using a Customer Relationship Management system (e.g. Action Network).
- Robust digital writing skills, with the ability to condense information and convey it clearly and concisely.
- Ability to train staff with varying skill levels on the use of digital tools.
- Knowledge of Adobe Creative Suite, with an emphasis on Photoshop.
- Experience using Excel to compile analytics reports.
- Ability to work independently and to collaborate and work well with staff at all levels and in a team environment.
- Ability to handle heavy workloads, juggle competing priorities.
- Ability to work extended hours to meet deadlines.
- Flexibility, positive attitude, superior attention to detail.
- Experience with content management systems (CMS), such as WordPress and/or Drupal. HTML, CSS, and JavaScript coding skills.
- Familiarity with digital advertising, such as Facebook Ads Manager.
- Knowledge of digital project management software, methodologies, processes, and workflow.
- Experience with social media community management, specifically comment moderation.
- Ability to travel for AFSCME business, including political and organizing campaigns required.
- Extended hours including weekends required.
- Valid driver's license required.