What are the responsibilities and job description for the Senior Marketing Operations Manager position at AFL?
What We Offer
The Senior Manager, Marketing Operations will support the Global Marketing, Corporate Communications and Solution Marketing teams by driving operational excellence and enterprise alignment across all internal and external deliverables. This net new role translates marketing vision into actionable plans, scalable operating models, and disciplined execution, ensuring marketing investments accelerate brand strength, customer impact, and revenue growth. This Senior Manager will enable teams to generate the highest-value work to deliver consistent, high-quality outcomes by optimizing workflows, managing performance tracking, and supporting cross-functional collaboration. This individual will help implement strategic plans, improve processes, facilitate project traffic improvements, and contribute to overall team development in a fast-paced corporate marketing environment.
- Flexible time off policy
- Hybrid work schedule and possible remote to qualifying employees
- 401K Company match (up to 4% - dollar for dollar)
- Professional development, training, and tuition reimbursement programs
- Excellent medical, dental, vision, and life insurance policy options
- Opportunities for career advancement with an industry leading company!
The Senior Manager, Marketing Operations will support the Global Marketing, Corporate Communications and Solution Marketing teams by driving operational excellence and enterprise alignment across all internal and external deliverables. This net new role translates marketing vision into actionable plans, scalable operating models, and disciplined execution, ensuring marketing investments accelerate brand strength, customer impact, and revenue growth. This Senior Manager will enable teams to generate the highest-value work to deliver consistent, high-quality outcomes by optimizing workflows, managing performance tracking, and supporting cross-functional collaboration. This individual will help implement strategic plans, improve processes, facilitate project traffic improvements, and contribute to overall team development in a fast-paced corporate marketing environment.
- Build and support the development and implementation of AFL’s marketing operations strategy, design & process development
- Identify opportunities to improve marketing performance and operational efficiency
- Recruit, manage and develop key marketing project management resources
- Optimize key marketing workflows and systems to support scalability
- Design and lead the marketing shared services operating model including intake, prioritization, governance, and delivery
- Monitor industry best practices (AI-enablement, productivity) for marketing operations
- Support development of dashboards/reports to track return on marketing investment (ROMI)
- Project Management
- Keen understanding of all marketing/advertising/digital/interactive campaign elements across the full B2B portfolio
- Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities
- Familiarity with marketing operations across digital/traditional channels
- Own the Marketing Work Management platform to drive adoption, transparency, and data-driven capacity and resource planning
- Change Management
- Creates workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results
- Experience supporting organizational change and agile methodologies
- Builds/owns/updates the Marketing Operations Playbook
- Communications Leadership
- Exhibits confidence in self and others; Inspires and motivates others to perform well
- Effectively influences actions and opinions of others
- Accepts feedback from others; Gives appropriate recognition to others.
- Cost Consciousness
- Works within approved budget; Contributes to profits and revenue; Conserves organizational resources
- Develops metrics and benchmarks for ongoing measurement of driving strategic value
- Shares relevant information to help others understand and support business objectives
- Researches and presents information in a logical manner to facilitate learning
- Works in a fast-paced environment, exhibits creativity and passion while producing results that drive associate engagement and business performance
- Strategic thinker with extensive marketing experience in complex B2B environments
- Influential leader who can align diverse teams around go-to-market strategies
- Superior interpersonal skills and ability to work extremely well as part of a team
- Ability to work well under pressure and manage sensitive or controversial subjects with tact, kindness, and professionalism
- Bachelor’s degree in marketing, business, or related field required
- Minimum 8-10 years in marketing operations, marketing project management, or agency client management related experience
- 7 years of personnel/team management experience required
- Advanced skillsets with Marketing Project Management software tool – Wrike, Workfront, Smartsheet, Trello, Basecamp
- Project management certifications a plus
- Impeccable verbal, digital and written communication skills
- Proficient in Microsoft Office Suite or related software