VP Database Marketing

Position Summary

The Vice President of Database Marketing will oversee the design, implementation, and evaluation of all data-driven marketing initiatives for all properties. This individual will use SAS analytical tools to develop reinvestment strategies, marketing campaigns, compile customer lists, and analyze campaign results. This senior-level role functions as an individual contributor with the authority to make strategic decisions. The position will collaborate with IT, Marketing, and Operations teams.

The ideal candidate is a proactive leader with extensive expertise in database marketing who enjoys both strategic planning and hands-on execution. We prefer someone with experience in SAS, but are open to candidates with knowledge of other campaign management software and a proven commitment to learning.

Key Responsibilities

• Database Marketing Strategy
• Develop and execute database marketing strategies to drive revenue, customer loyalty, and retention across all properties.
• Partner with Marketing and Operations leadership to align marketing campaigns with business goals.
• Data Analysis & Campaign Execution
• Utilize SAS analytics to segment customers, create marketing lists, and monitor campaign performance.
• Conduct advanced statistical analysis to identify customer behaviors, trends, and opportunities for targeted promotions.
• Ensure marketing campaigns are optimized for ROI by conducting A/B testing Evaluate and understand market drivers
• Systems & Data Management
• Maintain the integrity, accuracy, and security of customer data utilized in marketing campaigns.
• Collaborate with IT on database structures, data flows, and integration with other enterprise systems.

Qualifications

Education & Experience

• Bachelor’s degree in marketing, statistics, data Science, or a related field required.
• At least 5 years of experience in database marketing, preferably in the casino, hospitality, or gaming industry.
• Demonstrates expertise in SAS analytics or other database marketing tools.
• Proven history of developing and implementing successful customer segmentation and targeted campaigns.

Skills & Competencies

• Strong analytical, statistical, and quantitative skills.
• Ability to convert data insights into actionable business strategies.
• Excellent communication and presentation skills, with the ability to collaborate with senior leaders.
• Detail-oriented with excellent organizational and project management skills.

DISCLAIMER: 

This job posting is intended to describe the general nature of this position.  It is not intended to be an exhaustive list of all responsibilities, duties and skills required. Employee benefits may vary by location, position, length of service and employment status. 

Final candidates will be required to complete a drug test and background check.  Many positions will require a state gaming license. Affinity Gaming is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. 

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