Brand Representative

AFCO Distribution & Milling

Brand Representative

Northwest & Texas Territory

AFCO Distribution & Milling is a division of Skagit Farmers Supply, a diversified agricultural supply cooperative. Skagit Farmers Supply was founded in Burlington, WA in 1934 and has grown into four core business divisions: agronomy, retail, energy, and wholesale distribution & milling. Our commitment is to provide quality products and services to our customers and community partners.

We are seeking a dynamic, relationship-driven Brand Representative to lead our brand presence, dealer engagement, and market development throughout the Northwest and Texas. This individual will serve as the face and ambassador of our brands, building strong partnerships with retailers, supporting sales teams, and strengthening brand loyalty within the equine and poultry lifestyle feed markets.

This role blends sales support, education, marketing activation, and community engagement. The ideal candidate is comfortable leading in-store trainings, working directly with retailers, attending equine and agricultural events, developing barn-level programs that drive on-farm product usage, collaborating with veterinarians and nutrition professionals, and generating excitement around seasonal promotions and brand initiatives.

JOB DUTIES & RESPONSIBILITIES

• Serve as the primary brand representative across the Northwest and Texas markets, building strong relationships with retailers, trainers, barns, and equine and poultry communities.
• Grow market share through dealer engagement, new account development, and retail partnerships.
• Call on farms, ranches, and retail locations to identify new business opportunities and support dealer success.
• Deliver product education through in-store trainings, barn visits, and educational presentations for retailers, trainers, barn managers, and horse owners.
• Support onboarding of new dealers and provide ongoing account development and product knowledge.
• Plan and participate in horse shows, rodeos, fairs, expos, clinics, barn nights, and other industry events to promote brand awareness and customer engagement.
• Execute marketing initiatives including product launches, seasonal campaigns, geo-targeted activations, and point-of-sale programs.
• Partner with retailers on promotional planning, displays, demonstrations, and coupon initiatives.
• Collaborate with regional sales representatives to support dealer development and territory growth.
• Support and coordinate with brand ambassadors across the United States.
• Provide market insights, customer feedback, and competitor intelligence to support brand and sales strategies.
• Travel throughout the Northwest and Texas territories to support retailers, events, and brand development initiatives.
• Exhibit an ability to receive feedback, adapt to new processes and continuously develop skills.
• Demonstrate the ability to collaborate, communicate well and effectively relay information with an emphasis on developing positive professional relationships.
• Practice punctual and reliable attendance.
• Perform other duties as assigned.

JOB REQUIREMENTS

• High school diploma or equivalent.
• Minimum of 3 years of experience in equine, agriculture, feed, or lifestyle brand sales, marketing, or industry-related roles.
• Must pass pre-employment drug screen as a condition of employment.
• Experience delivering presentations, product trainings, or educational sessions to groups in a professional or retail setting.
• Ability to build strong relationships with retailers, industry professionals, and customers.
• Self-motivated with the ability to manage responsibilities across a multi-state territory.
• Demonstrate strong organizational, multi-tasking and problem-solving skills.
• Ability to effectively communicate both verbally and in writing.
• Demonstrate proficiency with Microsoft Windows and Office.
• Physical ability to lift, carry, push and pull up to 50 pounds.
• Professional appearance and demeanor.
• Ability to travel.

PREFERRED QUALIFICATIONS

• College degree in marketing, business, supply chain management or related field.
• Passion for the equine and agricultural lifestyle industry, with an understanding of horse owners, barns, and feed retail environments.
• Experience working with feed retailers, farm and ranch stores, or agricultural supply dealers.
• Experience representing a brand at industry events, including clinics, trade shows, horse shows, or agricultural events.
• Familiarity with equine nutrition, feed programs, or lifestyle feed products.

SCHEDULE

This is a salaried, full-time, 45 hours per week position, typically Monday through Friday. Qualified applicants must be available to work weekends as needed.

COMPENSATION

Annual base salary: $80,500 - $120,000. After meeting eligibility requirements, benefits include:

• Medical Insurance *100% employer-paid for employee coverage.
• Dental Insurance
• Life Insurance
• Long-Term Disability Insurance
• Paid Vacation **Two to six weeks annually, depending on length of full-time service.
• Sick Pay
• 9 Paid Holidays
• 401(k) Retirement Match
• Employee Discounts
• Dependent Tuition Reimbursement
• Employee Assistance Program
• Employee Profit Sharing

Pay: $80,500.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee assistance program
• Employee discount
• Referral program

Work Location: Hybrid remote in Burlington, WA 98233

Salary : $80,500 - $120,000