What are the responsibilities and job description for the Head of Business Development and Marketing position at afclogistics?
WHAT YOU WILL DO:
Own the growth engine. As Head of Business Development and Marketing, you will turn strategy into revenue by building demand, sparking market visibility, and converting interest into qualified pipeline and closed business. You will lead multi-channel campaigns, energize outbound prospecting, and partner tightly with Sales and Operations to accelerate conversions, win new customers, and scale a repeatable go-to-market motion.
What You’ll Own
Sales Support
- Equip sales with tools, messaging, and materials to close more deals
- Build core enablement assets (pitch decks, one-pagers, case studies, email sequences)
Pipeline Growth
- Generate qualified leads and sales-ready opportunities (not vanity metrics)
- Build campaigns that convert; measure, learn, and improve continuously
Social and Content
- Build authority for AFC on LinkedIn and key industry channels
- Create content that supports sales conversations and positions AFC as a trusted logistics partner
RevOps Alignment (HubSpot)
- Align marketing with sales using CRM workflows in HubSpot
- Own lead lifecycle definitions, attribution, funnel reporting, and handoff SLAs
Brand
- Establish AFC as a leader in logistics through consistent positioning, messaging, and market presence
What Success Looks Like
- More qualified pipeline
- Higher win rates and larger deal sizes
- Strong brand presence in the market
- Better alignment between marketing and sales (process, reporting, execution)
Ideal Candidate
- 5 to 10 years in B2B marketing (logistics, SaaS, and/or services)
- Strong commercial mindset (revenue-first, not clicks-first)
- Experience partnering closely with sales teams
- Builder who can create systems from scratch (process, content engine, reporting, GTM rhythm)
Base Salary depending on Experience $90,000-$110,000
Salary : $90,000 - $110,000