Vice President of Sales

AFB Floors Vice President of Sales 
Overview 
AFB Floors is seeking a Vice President of Sales to lead and scale our revenue across three core 
business verticals- multifamily flooring replacement, renovation, and new construction- while 
supporting continued geographic and channel expansion. 
This role will build upon a strong foundation in multifamily flooring while accelerating growth and 
structure across additional service lines. The VP of Sales will accelerate revenue growth, 
strengthen go-to-market strategy, and enhance the consistency and predictability of our sales 
organization. They will partner closely with executive leadership to expand market share, deepen 
key client relationships, and build a disciplined, data-driven sales function. 
Key Responsibilities 
Revenue Growth & Segment Expansion 
 Driving revenue growth across current multifamily business verticals including the 
replacement, renovation, and new construction channels. 
 Develop and execute go-to-market strategies tailored to each segment and customer type. 
 Increase pipeline depth and consistency across all verticals, creating meaningful growth 
acceleration in renovation and new construction. 
Sales Systems & Infrastructure 
 Enhance and scale the company’s sales operating systems, including: 
o CRM (HubSpot) optimization and structure 
o Pipeline management standards 
o Forecasting processes and reporting cadence 
 Strengthen data visibility and forecast accuracy to support informed decision-making. 
 Establish clear performance metrics and accountability across the sales organization. 
Team Leadership & Organizational Development 
 Lead and develop the existing sales organization, including. 
 Lead the continued development of multifamily renovation and new construction into fully 
scaled, wholly independent business units. 
 Recruit and develop talent to align with growth objectives and evolving business needs. 
Enterprise & Key Account Strategy 
 Strengthen engagement with key clients. 
 Partner with internal stakeholders to align account strategy across markets and service 
lines. 
 Increase penetration and long-term account retention within key client portfolios. 
Expansion Strategy 
 Lead sales strategy for new geographic markets, including: 
o Target account identification 
o Pipeline development 
o Coordination with branch leadership on execution 
 Provide input into market entry planning based on revenue opportunities and client 
demand. 
Pricing & Deal Strategy 
 Collaborate with executive leadership to align pricing strategy with market positioning and 
value delivery. 
 Ensure disciplined pricing practices that support long-term client relationships and margin 
integrity. 
 Develop innovative, disciplined, and leading service level programs that further enhance 
value to clients. 
New Vertical Growth 
 Identify and evaluate opportunities for new products, services, and customer segments. 
 Assess new verticals based on strategic fit, margin potential, and operational readiness. 
 Support thoughtful expansion into adjacent opportunities while maintaining focus on core 
business growth. 
Success Metrics 
Performance will be evaluated based on: 
 Revenue growth across all multifamily business segments (primary metric) 
 Pipeline expansion and consistency 
 Growth in key and multi-market client relationships 
 Forecast accuracy and sales visibility 
 Adoption and eƯectiveness of sales systems and processes 
 Progress toward scaling multifamily renovation and construction business units 
Required Experience 
 Strong preference for experience selling B2B in the multifamily property management and 
development industry. 
 Proven experience driving revenue growth in a $10M–$100M B2B services, construction, or 
building products environment 
 Experience managing or scaling multiple revenue streams (recurring, project-based, and/or 
bid-driven) 
 Strong background in sales process design, CRM implementation, and pipeline 
management 
 Experience in multi-location or regional service organizations 
 Demonstrated financial acumen, including margin awareness and pricing discipline 
Leadership Profile 
The ideal candidate will: 
 Bring a builder mindset with the ability to scale systems and teams 
 Balance strategic thinking with hands-on execution 
 Operate eƯectively in a collaborative leadership environment 
 Be adaptable and comfortable navigating evolving business priorities 
 Hold teams accountable while developing talent and performance 
 Maintain disciplined, value-based selling practices 
Compensation 
 Competitive base salary with performance-based incentives aligned to revenue growth, 
margin performance, and strategic milestones 
 Long-term growth opportunity aligned with progression into senior revenue leadership 
Growth Opportunity 
This role is designed to expand into a senior executive leadership position overseeing revenue 
strategy as AFB Floors continues to grow its geographic footprint and service oƯerings