Content Director / Senior Video Producer

Position Overview

AETHER is looking for an experienced, multidisciplinary Content Director / Senior Video Producer to lead the development and production of original video content for the brand — with frequent international travel to shoot wherever the story takes us, from city streets to remote mountain terrain.

This role owns projects start to finish: creative development, pre-production, field production, directing, cinematography, interviewing, editing, and post-production. We need a strong creative storyteller who's also a highly capable, hands-on filmmaker — someone who can operate independently, move fluidly across departments, and adapt on the fly in remote or unpredictable production environments.

You'll need to understand AETHER's identity at a gut level and translate it into thoughtful, visually compelling stories — without ever sounding like an ad. The work should feel authentic, understated, intelligent, and grounded in real people, real places, and real experiences.

This is a hands-on creative role, not a desk job. One day you're developing a campaign concept, the next you're interviewing a documentary subject, running a camera in rough conditions on the other side of the world, cutting a short film, or handling the practical details that get a finished project across the line.

Key Responsibilities

Creative Development and Storytelling

• Develop original concepts for brand films, documentary profiles, campaign videos, product stories, social content, and other editorial projects

• Translate broad creative direction into clear, executable video concepts

• Research and identify compelling subjects, locations, themes, and story opportunities

• Develop treatments, creative briefs, interview questions, scripts, voice-over narration, story outlines, and edit structures

• Identify the emotional and narrative core of a project while maintaining an authentic, understated tone

• Partner with AETHER leadership and the creative team to keep content aligned with brand identity and business objectives

• Maintain a consistent visual and editorial voice across every video project

Pre-Production

• Build production plans, schedules, shot lists, interview plans, and equipment lists

• Coordinate with producers, photographers, designers, marketing staff, talent, athletes, guides, vendors, and outside production partners

• Scout and assess locations — travel logistics, weather, access, available light, power, and environmental conditions

• Determine the right camera, lens, lighting, stabilization, audio, and drone setup for each production

• Anticipate technical and logistical challenges and solve for them before production begins

• Help set realistic scope, schedules, deliverables, and post-production timelines

Production

• Direct and execute video productions ranging from controlled commercial shoots to documentary projects in remote environments

• Serve as cinematographer and camera operator when required

• Conduct thoughtful interviews that help subjects communicate naturally on camera

• Capture documentary moments as they unfold while staying focused on the larger story

• Operate professional cinema and mirrorless camera systems, lenses, lighting, stabilization, drones, and audio equipment

• Make independent creative and technical calls in fast-moving or unpredictable conditions

• Adapt plans on the fly in response to weather, access, equipment issues, or new story opportunities

• Thrive during travel-intensive productions in remote, physically demanding, or logistically challenging environments

• Keep media management and equipment handling organized throughout production

Post-Production

• Edit short-form and long-form video projects from first assembly through final delivery

• Review large volumes of footage to identify strong performances, story moments, and narrative gold

• Build documentary stories out of unscripted footage rather than relying solely on a predetermined script

• Construct clear narrative structures using interviews, voice-over, observational footage, archival material, music, and sound design

• Refine pacing, tone, and emotional progression through multiple rounds of editorial review

• Write and revise voice-over narration when a project needs added context or structure

• Oversee color correction, sound mixing, graphics, music selection, captioning, versioning, and final delivery

• Prepare deliverables across aspect ratios for web, social, retail, events, and paid media

• Keep project files, footage, audio, and archival media organized and accessible to the wider creative team

Brand and Campaign Content

• Create video content that communicates AETHER's identity through authentic experiences, environments, products, and people

• Collaborate with creative, design, marketing, e-commerce, retail, and social teams on seasonal campaigns and company initiatives

• Find meaningful editorial stories around travel, design, exploration, craftsmanship, performance, and the people connected to the brand

• Balance long-form storytelling with concise, platform-specific campaign and social content

• Adapt larger productions into supporting edits, trailers, social cutdowns, vertical content, and promotional assets

• Integrate product and brand messaging naturally, without overwhelming the story

Project Management and Collaboration

• Manage multiple projects at once, across every stage of development, production, and post-production

• Set priorities and communicate clearly on status, schedules, deliverables, and delays

• Coordinate with internal creative teams and external production partners

• Give clear creative direction to editors, cinematographers, photographers, designers, animators, composers, colorists, and sound mixers

• Review work and provide specific, constructive feedback

• Keep project documentation, production materials, and handoff notes organized

• Support efficient workflows across production, post-production, marketing, and creative

• Manage projects independently, while knowing when to pull in additional resources or input

Qualifications

• Significant professional experience in video production, filmmaking, branded content, documentary production, or a related field

• A strong portfolio spanning visual storytelling, documentary work, commercial content, interviews, cinematography, and editing

• Advanced proficiency with Adobe Premiere Pro or comparable professional editing software

• Strong working knowledge of professional camera systems, lenses, lighting, audio recording, stabilization, media management, and post-production workflows

• Proven ability to take projects from initial concept through final delivery

• Strong editorial judgment and the ability to find compelling stories inside large amounts of unscripted footage

• Experience interviewing both experienced talent and people unaccustomed to being on camera

• Strong writing skills — treatments, interview questions, scripts, voice-over narration, titles, and supporting copy

• Ability to communicate creative ideas clearly to creative and non-creative stakeholders alike

• Highly organized, with the ability to manage multiple projects, deadlines, and revisions at once

• Comfortable working independently and owning projects with limited supervision

• Willing and able to travel frequently, both domestically and internationally

• Comfortable working outdoors and in remote, physically demanding, or unpredictable environments

• Able to stay calm, resourceful, and productive when production plans change unexpectedly

Preferred Experience

• Producing documentary or editorial films for an outdoor, apparel, travel, automotive, design, or lifestyle brand

• Directing small production crews and collaborating with photographers, athletes, guides, founders, designers, and creative leadership

• Professional drone operation and aerial cinematography workflows

• Filming motorcycles, vehicles, outdoor activities, travel, and adventure-based productions

• Developing long-form films and adapting them into shorter campaign and social deliverables

• Working knowledge of color workflows, sound design, motion graphics, music licensing, captioning, and delivery specs

• Operating in international and remote production environments

• Technical troubleshooting across cameras, drones, stabilization systems, audio equipment, and field workflows

Personal Attributes

• Genuinely curious about people, places, design, travel, and the experiences surrounding the AETHER brand

• A strong visual storyteller with an understated editorial sensibility

• Self-directed, and comfortable turning an open-ended idea into a finished project

• Resourceful and technically capable

• Collaborative, without needing extensive oversight

• Comfortable receiving feedback and defending creative decisions thoughtfully

• Organized, dependable, and detail-oriented

• Calm and adaptable under pressure or changing conditions

• Ready to participate directly in every stage of production, not just manage it

• Able to recognize when a real moment beats a polished but artificial one

Success in This Role

Success means consistently delivering distinctive, high-quality content that reflects AETHER's identity; running productions efficiently from concept through completion; holding a high creative and technical bar; collaborating effectively across the company; and building a clear, organized, sustainable video-production workflow.

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