Product Marketing Specialist

Brief Description

About the role

The Product Marketing Specialist plays a critical role in telling Aegis Sortation’s story while shaping how our solutions are understood by customers, partners, and internal teams. This role bridges technical depth and creative storytelling, translating complex automation and material handling solutions into compelling, customer-focused messaging. The position supports product launches, sales enablement, ongoing market research, and content creation, while collaborating closely with sales, R&D, engineering, and Aegis leadership.

What You'll Do

• Develop and maintain product, solution, and service messaging that clearly communicates value, differentiation, and customer impact
• Serve as a product and technology expert by maintaining deep knowledge of Aegis solutions, underlying technologies, and market trends to support accurate, effective marketing and sales enablement content
• Own product launch content, including positioning, value propositions, messaging frameworks, and supporting materials
• Translate complex technical concepts into clear, actionable marketing statements for customer-facing and sales enablement use
• Create and manage customer testimonials, case studies, and whitepapers in collaboration with sales and customers
• Support photo and video initiatives tied to product storytelling, including planning, coordination, review, and asset management
• Work cross-functionally with concepting, sales, and engineering to develop detailed, customer-facing proposal documents and templates
• Conduct industry, market, customer, and competitor research to inform positioning and messaging decisions
• Manage and report on Voice of Customer (VOC) analytics related to product and customer insights
• Support Customer Experience Center assets, facility branding, and customer visit materials as they relate to product storytelling
• Support trade shows, events, and customer engagements by managing product messaging, materials, and overall marketing execution
• Collaborate cross-functionally with sales, engineering, operations, and leadership to ensure alignment and clarity
• Perform other duties, as required
  
  

Requirements

• Bachelor’s degree in marketing, business, communications, engineering, or a related field, or equivalent experience
• 3 years of experience in product marketing, industrial marketing, or B2B marketing
• Experience working in manufacturing, automation, logistics, or adjacent industries is preferred
• Demonstrated ability to translate complex, technical information into clear, customer-focused messaging
• Experience supporting product launches, product positioning, or solution marketing initiatives
• Strong written and verbal communication skills with attention to clarity and structure
• Ability to conduct research and synthesize insights into practical marketing guidance
• Comfortable working cross-functionally and managing multiple priorities simultaneously
• Ability to communicate effectively across all levels, including C-suite
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)
  
  

Summary

About Aegis Sortation

At Aegis, our purpose is clear: to create raving fans through expert innovation in intralogistics. Our team combines innovative thinking with deep industry expertise to deliver solutions for projects of all sizes, throughputs, and complexities.

Aegis Sortation is a leader in the intralogistics technology and innovation space. Our expertise spans E-Commerce, Freight and Parcel, and Warehouse and Distribution. As a prime integrator, we have a team capable of conceptualizing and laying out complex systems, and completing detailed design engineering, procurement, and field installation across various project platforms. Our commitment to integrating excellence throughout the project life cycle sets us apart, delivering automation solutions to businesses ranging from local service providers to international logistics giants.