What are the responsibilities and job description for the Growth Marketing Manager position at Advocate Aurora Health?
The Growth Marketing Manager develops and executes integrated, data-driven marketing strategies that drive growth for Advocate Health's Academics portfolio and National Center for Clinical Trials. This role partners with cross-functional stakeholders to translate insights into marketing plans, optimize performance across the consumer journey, and deliver measurable business outcomes. The ideal candidate brings expertise in both B2C and B2B marketing, strong analytical skills, and the ability to engage diverse audiences including consumers, physicians, researchers, faculty, and healthcare leaders.
Major Responsibilities:
Growth Marketing Strategy
Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
Cross Functional Leadership and Collaboration
Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
Performance, Optimization, and Innovation
Define goals, objectives, KPIs, and success metrics to continuously improve campaign effectiveness and ROI
Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement
Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution
Licensure, Registration, and/or Certification Required:
None Required.
Education Required:
Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
Experience Required:
7 years of experience in marketing or other business-related field and management
Knowledge, Skills & Abilities Required:
Experience developing marketing strategies for both B2C and B2B audiences.
Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders.
Strong analytical mindset with proven ability to turn insights into marketing action
Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
Experience leading work through influence across cross-functional teams
Ability to synthesize complex information and communicate clearly to diverse stakeholders
Working knowledge of CRM, performance measurement, and full funnel marketing strategy
Excellent written and verbal communication skills
Preferred Job Requirements
Preferred Education:
Master’s Degree preferred
Preferred Experience:
7 years experience in Marketing, Communications or other business-related field
Preferred Knowledge / Skills / Abilities:
Clinical trial experience
Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders.
Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.
Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes
DISCLAIMER
All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.