Beauty for Ashes Marketing & Communications Coordinator

• Marketing & Content Strategy

• Social Media Management

• Email Marketing & Audience Communication

• Storytelling & Testimony Development

• External Communication & Community Engagement

The Marketing & Communications Coordinator supports the mission of Beauty for Ashes by leading the ministry’s marketing and external communications. This role is responsible for promoting Beauty for Ashes programs, events, and resources through social media, email marketing, and digital storytelling, ensuring the ministry’s message is communicated clearly and consistently.

• Marketing & Content Strategy: Develop and manage marketing efforts that promote Beauty for Ashes programs, retreats, and initiatives. Responsibilities include:

  • Creating and implementing marketing strategies for ministry programs, events, and campaigns

  • Planning and maintaining a marketing content calendar for social media and email communications

  • Creating promotional campaigns to increase awareness and engagement

  • Designing or coordinating promotional graphics and marketing materials

  • Coordinating content submissions from staff and ministry contributors

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  Social Media Management: Manage and grow Beauty for Ashes’ presence across social media platforms. Responsibilities include:

  • Managing ministry social media platforms (Instagram, Facebook, and emerging platforms such as TikTok)

  • Creating, scheduling, and posting social media content

  • Monitoring comments, messages, and engagement across platforms

  • Responding to inquiries and connecting with followers and alumni

  • Tracking analytics and identifying high-performing content

  • Adjusting strategies to increase reach, engagement, and audience growth

  • Monitoring trends relevant to women’s ministry and digital engagement

• Email Marketing & Audience Communication: Develop and maintain effective communication with ministry participants, alumni, and supporters. Responsibilities include:

  • Managing the ministry’s email marketing platform and contact database

  • Maintaining and organizing email lists and audience segmentation

  • Creating monthly newsletters and ministry updates

  • Developing email campaigns for events, programs, and giving initiatives

  • Building drip campaigns for new contacts and participants

  • Tracking engagement metrics such as open rates and click-through rates

  • Improving communication flow with alumni and participants

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  Storytelling & Testimony Development: Help communicate the impact of Beauty for Ashes by sharing participant stories and ministry outcomes. Responsibilities include:

  • Developing a storytelling strategy that highlights the impact of the ministry

  • Collecting and coordinating written and video testimonies

  • Converting testimonies into social media posts, newsletters, ministry updates, and fundraising content

  • Creating a system to archive and organize testimonials for future use

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  External Communication & Community Engagement: Serve as a primary point of contact for online communication with the Beauty for Ashes community. Responsibilities include:

  • Managing the ministry’s primary email inbox

  • Update database after each event

  • Responding to inquiries received through email and social media platforms

  • Communicating with alumni and participants and sharing opportunities to stay engaged with the ministry

  • Helping strengthen relationships with the Beauty for Ashes community through consistent communication

  • Create strategy to communicate with alumni and keep them involved in ministry

• Drives Results - Consistently achieving results to meet and exceed goals, even under tough circumstances.
• Continuously Improves - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Cultivates Collaboration - Building partnerships and working collaboratively with others to meet shared objectives.
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Personally Develops - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
• Takes Initiative - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

• Drives Vision and Purpose - Painting a compelling picture of the vision and strategy that motivates others to action.
• Drives Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives.

• Professing Christian with established record of high Christian character, integrity, servant leadership, maturity, and a positive attitude
• Character and Integrity –must have strong Christian moral principles, be trustworthy, honest, fair, and display the Fruit of the Spirit in both word and action
• Servant leadership – must lead as Christ did with humility, considering their needs above your own and making it your priority to improve those you serve
• Maturity –must be strong spiritually, responding appropriately with respect to the time and place of every situation
• Positive attitude – must always be willing to do your best with what is asked of you
• Understand and embrace the core values, culture, and ministry of Adventures in Missions.