What are the responsibilities and job description for the Marketing Coordinator position at AdventHealth Sports Park at Bluhawk?
MARKETING COORDINATOR - AdventHealth Sports Park at Bluhawk
BSP SFM, LLC
LOCATION: Overland Park, KS
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: PART-TIME (NON-EXEMPT)
ABOUT THE COMPANY:
AdventHealth Sports Park at Bluhawk is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Overland Park, KS. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
AdventHealth Sports Park at Bluhawk is managed by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Marketing Coordinator will promote the destination as a premier sports tourism, conference, trade show, and special events location booking large tournaments and sports tourism events. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts in conjunction with the Marketing Manager. The position will include training on selling sponsorships. They will be evaluated based on KPIs set by the SFM corporate marketing team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
- Create traffic-building promotions and stage major events, contests, and promotions.
- Plan, promote, and execute special events.
- Coordinate external PR efforts with media and partners.
- Solicit new business through prospecting and cold calling; develop new program opportunities and expand offerings.
- Create and distribute banquet and event promotional packages.
- Execute the marketing plan and campaigns as directed by SFM corporate; contribute marketing/sales inputs to strategic plans and action plans.
- Direct creative development (graphics, flyers, invitations, print ads, posters, email marketing, website content) and ensure brand consistency.
- Manage day-to-day merchandising and on-site promotional presentation.
- Support achievement of financial objectives by assisting with forecasting, annual budget inputs, scheduling expenditures, and analyzing variances to recommend corrective actions.
- Develop and execute advertising, merchandising, and trade promotion programs; create field sales action plans aligned with revenue goals.
- Research and capitalize on market opportunities; improve product/offer marketability; coordinate with teams on new program development.
- Maintain rapport with key accounts via periodic meetings to understand needs and identify new opportunities.
- Track and report KPIs in partnership with SFM corporate; evaluate campaign performance and business tempo across events and sports.
- All other duties as assigned by management
MINIMUM QUALIFICATIONS:
- General ability in graphic design and advertising; proficiency with Canva, Adobe Creative Suite for page layout and brand-aligned marketing pieces; portfolio required.
- Social Media Expertise required.
- Experience managing business accounts on social media platforms (e.g., Facebook, Instagram, X/Twitter).
- Bachelor's degree in business, marketing, or advertising; or 5 years' relevant experience.
- Technologically savvy; proficient with cloud file and project management tools; advanced in Microsoft Outlook, Word, Excel, and PowerPoint.
- Skilled at identifying and creating opportunities/promotions to deliver revenue goals.
- Ability to work a flexible schedule (nights, weekends, holidays, and long hours).
- Protect confidential information and maintain professionalism; committed to continuous learning and participation in professional development.
WORKING CONDITIONS AND PHYSICAL DEMANDS:
- Must be able to lift 30 pounds waist high
- May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
- Will be required to operate a computer
- Facility has intermittent loud noise levels