Sr Director Shopper Consumer Insights

Summary

Sr. Director of Shopper-Consumer Insights

The Sr. Director of Shopper-Consumer Insights leads strategic insight initiatives across multiple client platforms, translating shopper and consumer data into enterprise-level solutions. This role oversees a team of analysts, manages client relationships, and drives innovation in data integration and storytelling. The Sr. Director is responsible for aligning insights with business goals, mentoring talent, and influencing cross-functional strategies.

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Responsibilities

• Client and stakeholder engagement: Leads strategic discussions with clients, customers, and data providers Develops enterprise-wide solutions and ensures alignment with shopper-centric initiatives
• Presentation development and delivery: Creates and delivers high-impact presentations integrating multiple data sources Serves as subject matter expert in client meetings and internal strategy sessions
• Associate development: Mentors and guides direct reports Facilitates best practice sharing and fosters a culture of continuous learning and development
• Data analytics leadership: Oversees integration of scan, point-of-sale, panel, and geodemographic data Ensures insights are actionable and aligned with client objectives

Qualifications

• Education Requirements: Bachelor’s degree
• Experience Requirements: 8–10 years experience in relevant field
• Travel requirement: 35% travel expected

Supervisor Responsibility

• Direct Reports: This position does not have supervisory responsibilities for direct reports
• Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Required Knowledge and Skills

• Oversees multiple shopper insights clients and platforms
• Leads strategic planning and resource allocation
• Drives profitability through insights and client engagement
• Mastery of syndicated data platforms
• Deep experience with shopper panel and geodemographic data
• Strategic thinking and consulting skills
• Strong presentation and storytelling capabilities
• Proven leadership and mentoring abilities
• Expertise in category management principles
• Advanced proficiency in productivity and presentation software

Environmental & Physical RequirementsOffice / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66% each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Field Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment, which may include working in variable temperatures such as refrigerated areas, freezer sections and deli/bakery areas. The position typically requires the ability to spend 66% hours each workday performing the following activities: Engage in considerable physical activity, ability to lift, push and pull up to 50 pounds, stand on feet for long periods of time, use consumer goods products, prepare, and serve food and beverages safely as appropriate for the product demonstration.

Additional Information Regarding Job DutiesJob duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.

Salary : $134,000 - $174,200