What are the responsibilities and job description for the Programmatic Media Manager position at Advantage Solutions?
Summary
The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.
Essential Responsibilities
The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.
Essential Responsibilities
- Develop campaign and audience strategies across programmatic platforms.
- Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
- Develop RFPs and negotiate with media partners.
- Issue IOs, buy authorizations, and coordinate creative specifications.
- Create client presentations including competitive analyses, SWOT analyses, and POVs.
- Stay informed on industry trends and apply insights to enhance solutions.
- Present media plans, reports, and POVs to clients.
- Experience with programmatic media platforms; agency experience preferred.
- Strong understanding of measurement practices, attribution tools, and analytics.
- Proficiency with ad-serving tools (e.g., CM360).
- Skilled in Excel, PowerPoint, Outlook, and collaborative tools.
- Ability to manage multiple projects and work in fast-paced environments.
- Strong verbal and written communication skills.
- Bachelor’s degree preferred.
- 2–4 years of hands-on programmatic media experience; retail media or CPG experience a plus.
Salary : $77,500 - $100,800