What are the responsibilities and job description for the Social Media Editor position at Advance Local?
Strengthening and empowering all of the communities we serve.
Advance Media New York, publisher of syracuse.com, NewYorkUpstate.com (NYup.com), and The Post-Standard, is seeking a competent editor who will lead the company’s social media team.
In this role you will coordinate closely with newsroom leaders to ensure the best content is optimized for all social platforms. The ideal candidate will have a journalism background, video and photo editing skills, experience managing and motivating a team, and proven success growing brands on social media.
The Social Media Editor will also manage content for NYup.com and lead newsletter strategy.
This is an exciting opportunity for a journalist who is familiar with Central and Upstate New York and knows how to present digital content for different audiences.
The base salary range is $65,000 to $85,000 per year.
What You’ll Be Doing
Advance Media New York, publisher of syracuse.com, NewYorkUpstate.com (NYup.com), and The Post-Standard, is seeking a competent editor who will lead the company’s social media team.
In this role you will coordinate closely with newsroom leaders to ensure the best content is optimized for all social platforms. The ideal candidate will have a journalism background, video and photo editing skills, experience managing and motivating a team, and proven success growing brands on social media.
The Social Media Editor will also manage content for NYup.com and lead newsletter strategy.
This is an exciting opportunity for a journalist who is familiar with Central and Upstate New York and knows how to present digital content for different audiences.
The base salary range is $65,000 to $85,000 per year.
What You’ll Be Doing
- Help create and implement newsroom social media strategy and oversee execution by social producers
- Create compelling social media posts for multiple platforms
- Work with other newsroom leaders on social media efforts
- Build engagement and reach while monitoring performance
- Assign and edit articles written for NYup.com
- Help create audience using AI-assisted tools
- Work with freelancers and external content creators
- Lead newsletter strategy across the newsroom
- A minimum of 5 years of relevant journalism experience
- Management or team leadership experience
- Video and photo editing experience
- Deep familiarity of social media management, platforms and analytics
- A strong grasp of AP style, journalistic ethics and compelling storytelling
- Ability to multitask and prioritize multiple demands under deadline pressure
- Willingness to work flexible hours as needed, including evenings and weekends
- Desire and ability to work in the syracuse.com newsroom (this is not a remote position)
- Experience using AI tools to produce content or willingness to learn
- This job requires reliable transportation.
Salary : $65,000 - $85,000