What are the responsibilities and job description for the SEO Specialist position at Advance Local?
Strengthening and empowering all of the communities we serve.
About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We are seeking a detail-oriented and proactiveSEO Specialistto join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO content strategies while supporting our analytics efforts. You will collaborate closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, and deliver measurable results for clients across a range of industries.
Primary Responsibilities
SEO Content Development & Planning
About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We are seeking a detail-oriented and proactiveSEO Specialistto join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO content strategies while supporting our analytics efforts. You will collaborate closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, and deliver measurable results for clients across a range of industries.
Primary Responsibilities
SEO Content Development & Planning
- Research and identify high-opportunity keywords, search trends, and content gaps aligned with client business goals and market demand (including AI-driven search signals).
- Develop comprehensive SEO content strategies to support organic visibility and user intent.
- Collaborate with writers and stakeholders to plan SEO-optimized content that ranks well in traditional and emerging search environments (e.g., Google, and LLMs).
- Review, implement, and execute SEO best practices.
- Audit, optimize, and update existing website content for on-page SEO best practices (metadata, headings, schema and structured data, linking strategies, technical SEO, etc.).
- Implement technical SEO recommendations to enhance crawlability, mobile performance, overall user experience, and conversion optimization.
- Monitor content performance post-launch and make iterative improvements based on data insights.
- Assist the analytics team in preparing regular SEO and performance reports using tools such as Google Analytics, Google Search Console, and other industry platforms.
- Track key performance indicators including organic traffic, keyword rankings, click-through rates, conversions, and engagement.
- Provide actionable insights and recommendations to improve SEO outcomes and client ROI.
- Respond promptly and professionally to client requests related to SEO performance, content opportunities, and analytics inquiries.
- Communicate SEO strategies, progress updates, and results clearly to clients and internal teams.
- Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
- Minimum 2 years of experience in SEO, content optimization, or digital marketing (agency experience or experience supporting multi-location retail, capital equipment, or automotive businesses preferred).
- Strong understanding of SEO best practices, including on-page, technical, and emerging trends in AEO/GEO/AI search.
- Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google Search Console, Screaming Frog, or similar).
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Strong written and verbal communication skills for client interactions and team collaboration.
- Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.
- Experience in automotive, capital equipment, multi-location, or performance marketing industries.
- Familiarity with content management systems like WordPress.
- Knowledge of AI-driven search trends and optimization techniques.