What are the responsibilities and job description for the Paid Search Media Strategist position at Advance Local?
Strengthening and empowering all of the communities we serve.
MV Digital is hiring a Paid Search Media Strategist. This position drives strategy, execution, and optimization of paid media campaigns across Google and Microsoft Ads — including Search, Performance Max, AI Max, YouTube, and Demand Gen — to meet advertiser objectives. This includes all elements of campaign execution - from proposal research, competitive analysis, bid and budget management, ongoing performance monitoring, optimization, and performance analysis, while balancing Google’s AI-driven automation with deliberate campaign controls to maximize performance, efficiency, and client investment.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.
What You’ll Be Doing
MV Digital is hiring a Paid Search Media Strategist. This position drives strategy, execution, and optimization of paid media campaigns across Google and Microsoft Ads — including Search, Performance Max, AI Max, YouTube, and Demand Gen — to meet advertiser objectives. This includes all elements of campaign execution - from proposal research, competitive analysis, bid and budget management, ongoing performance monitoring, optimization, and performance analysis, while balancing Google’s AI-driven automation with deliberate campaign controls to maximize performance, efficiency, and client investment.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.
What You’ll Be Doing
- Build and manage campaigns across Search, Performance Max, AI Max, Demand Gen, and Shopping formats aligned to client KPIs
- Structure PMax campaigns with asset group segmentation, audience signals, and brand exclusions; apply AI Max URL expansion controls
- Maintain traditional Search campaigns alongside automated formats to preserve keyword-level control and protect branded traffic
- Develop onboarding plans, budget forecasts, and bid strategy recommendations for new and existing clients
- Implement and manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions/Value) matched to funnel stage and client goals
- Feed quality signals via Enhanced Conversions, consent mode (v2), Customer Match, and audience list layering
- Monitor pacing, adjust budgets, and manage learning periods during seasonal shifts or strategy changes
- Implement and audit conversion tracking via Google Tag Manager, GA4 event tagging, and Enhanced Conversions
- Conduct ongoing optimizations: search term analysis, asset reporting, audience reviews, and landing page alignment
- Build performance reports and communicate insights, trends, and recommendations in client status calls (weekly/bi-weekly/monthly)
- Proactively identify opportunities to improve CPA/ROAS, grow conversion volume, and scale client investment
- Translate client objectives into actionable PPC tactics; partner with internal teams, search engine reps, and client stakeholders
- Stay current on Google/Microsoft product updates, AI tool changes, and industry best practices; share learnings with the team
- Bachelor's degree in marketing, business, communications, or related area or equivalent experience
- Minimum 1 year’s relevant experience executing and optimizing paid Google Ads and Microsoft Ads campaigns
- Active Google Ads certifications required: Search and GA4; Microsoft Advertising preferred
- Google Ads AI-Powered Performance Ads or Google Ads Measurement certification a plus
- Hands-on experience with YouTube, Demand Gen and Performance Max campaign types required
- Experience managing multiple clients across varied industries and budgets simultaneously
- Demonstrated experience with Higher Education, Advocacy and/or B2B clients preferred
- Google Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshooting
- Strong analytical skills; proficient in Excel, Google Sheets, or Data Studio for performance reporting
- Familiarity with Display/Video and paid social campaigns a plus
- Exceptional organizational and time management skills; thrives managing multiple priorities in a fast-paced environment
- Clear communicator able to translate complex PPC strategy for non-technical stakeholders
- Proactive, adaptable, and current on evolving platform capabilities and automation best practices
Salary : $53,000 - $65,000