What are the responsibilities and job description for the Coordinator, Digital Advertising position at Advance Local?
About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We’re looking for a driven, detail-oriented Advertising Account Strategist to join our team. In this role, you’ll own the strategic analytics, actionable insights and performance for a portfolio of accounts while staying hands-on with campaign execution across digital media, paid search, and web. If you thrive at the intersection of strategy and execution — and love turning data into compelling client stories — this role is for you.
Overview
The role of a Digital Advertising Coordinator is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. In addition to development, the Digital Advertising Coordinator is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities
Knowledge, Skills & Abilities:
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We’re looking for a driven, detail-oriented Advertising Account Strategist to join our team. In this role, you’ll own the strategic analytics, actionable insights and performance for a portfolio of accounts while staying hands-on with campaign execution across digital media, paid search, and web. If you thrive at the intersection of strategy and execution — and love turning data into compelling client stories — this role is for you.
Overview
The role of a Digital Advertising Coordinator is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. In addition to development, the Digital Advertising Coordinator is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities
- Creation and ongoing development of digital advertising campaigns
- Management and maintenance of digital advertising campaigns including:
- Budgeting and bid management
- Ad copy/keyword/targeting updates
- In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)
- Learn to analyze data and act upon it to improve account performance
- Changes to keep up with the latest service offerings across Google, Bing, Facebook, and other advertising platforms
- Changes to abide by client requests/needs/new services
- Updates to campaigns from global account analysis
- Cross-team and client communication and education, including, but not limited to:
- In-depth reporting
- Account planning and execution
- Development of actionable insights
- Maintaining internal documentation to ensure it is always up-to-date and in-line with best practices
- Other functions include:
- Updating ad creative
- Using internal tools for purposes of tracking/reporting and data-diving in an effort to increase overall account performance
Knowledge, Skills & Abilities:
- Great Communicator: Ability to present reports/findings to clients as needed
- Amazing with Numbers and Excel: A strong mathematical background is strongly preferred
- Detail Oriented: A keen attention to detail is strongly preferred
- Strong problem-solving skills and the ability to handle ambiguous situations
- Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
- Must be proficient in spelling and grammar utilization
- Must be comfortable working with large data sets
- Google Ads certification is a plus
- Bachelor’s degree in Economics, Math, Finance, Marketing, Advertising or related field or equivalent job experience required
- Minimum 1 year of work experience
- Exposure to Google ads, Microsoft ads, or Facebook ads is a plus
- Exposure to GA4 is a plus
- Exposure to data visualization software (Google Data Studio or Tableau) is strongly preferred