Marketing Analyst

Job Description This position is HYBRID and will require in office attendance 4 days per week. SUMMARY We are seeking a data-driven and detail-oriented Marketing Analyst to join the TechNet Professional team at Advance Auto Parts. In this multi-faceted role, you will bridge the gap between operations and marketing, serving as both an analytical expert and a creative problem solver. You'll be responsible for running reports, analyzing program performance data and trends, and translating insights into actionable recommendations that drive results. Working closely with cross-functional teams including sales, marketing, and customer support to ensure we deliver a best-in-class automotive aftermarket banner program with an exceptional customer experience. You'll support our marketing efforts by owning the marketing calendar, tracking promotional campaign performance and subprogram enrollment, and providing data-backed suggestions for optimization. Beyond reporting, you'll play a key role in understanding TechNet Professional's program benefits to support the TechNet Team in improving sales processes and systems and driving efficiency. You’ll manage vendor relationships including advocating for Members to have better benefits, monitor subprogram engagement to decode Member behavior patterns, and support the implementation of operational excellence initiatives. This role is ideal for someone who combines analytical rigor with marketing acumen—someone who doesn't just report the numbers, but tells the story behind them and helps shape what comes next. RESPONSIBILITIES (include the following. Other duties may be assigned.) Product Expertise: Develop a deep understanding of the TechNet Professional program, including program benefits, functionalities, and customer use cases. Serve as a product expert to internal teams and customers. Customer Insights: Gather and analyze customer feedback, working with sales and support teams to identify key product needs and pain points. Market Research: Conduct competitive and market research to stay updated on industry trends, competitive offerings, and potential product enhancements. Product Launch Support: Collaborate with marketing and product management teams to support product launches, including creating product documentation, training materials, and FAQs. Sales Enablement: Provide training and support to the sales team, ensuring they have the tools and knowledge needed to effectively communicate product value to customers. Product Improvement: Partner with product development and technical teams to relay customer feedback, propose feature improvements, and participate in testing new features or updates. Metrics & Analysis: Track product performance metrics, including customer satisfaction, usage rates, and feature adoption, to inform future product decisions. Responsible for reporting on TechNet enrollments, cancellations, subprogram engagement and warranty claims Vendor Management: Manage relationships with vendor partners and collaborate to bring the most value to TechNet Members Marketing: Support marketing efforts by managing the promotional calendar, reporting on campaign performance metrics, and offering actionable insights for improving engagement and results. SUPERVISORY RESPONSIBILITIES This job has no direct supervisory responsibilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. QUALIFICATIONS Strong verbal and written communication skills Strong organizational and time management skills; must be able to multi-task constantly throughout the workday Team-oriented and ability to work cross-functionally Ability to work under time constraints and meet deadlines Ability to function effectively in a fast-paced environment Ability to define problems, collect data, establish facts, and draw valid conclusions Experience in marketing and advertising practices Ability to manage vendor partnerships High proficiency with MS Office software including Excel and PowerPoint Experience with Salesforce.com and PowerBI and ability to create reports Experience with product management software/tools e.g. Jira EDUCATION and/or EXPERIENCE Bachelor’s degree in Marketing, Business, Communications, or related field and 4 - 6 years related experience and/or training, or equivalent combination of education and experience Minimum of 2 years of relevant experience in marketing, communications, merchandising, sales, agency or retail environment Minimum of 2 years of relevant experience in program or product management, product marketing or customer success Automotive aftermarket knowledge a plus CERTIFICATES, LICENSES, REGISTRATIONS • Possess a valid driver’s license and meet the company’s MVR requirements. #LI-AC1 California Residents click below for Privacy Notice: https://jobs.advanceautoparts.com/us/en/disclosures Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 5, 2024, Advance operated 4,781 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,125 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.