What are the responsibilities and job description for the Manager, Industry Insights and Competitive Intelligence position at ADT?
Summary:
This role serves as ADT’s primary source of category and competitive intelligence. The outputs are critical to keeping ADT senior executives current on the developments, advancements and strategies of competitors within the category to continuously drive improvements and understand the competitive advantages of ADT’s business.
Duties and Responsibilities:
List the main duties and tasks that that the employee will be responsible for.
- Summarizing key developments within the industry and across competitors for executive consumption (requires written and verbal summary and presentation)
- Maintain ADT’s market and competitive intelligence knowledge base, helping internal decision makers get access to critical information in an efficient manner
- Continuously update and improve our sales enablement tools. E.g., Phone and Field Sales Competitive Information Tools, and website competitive matrices
- Perform robust pricing comparisons and analyses to inform national pricing strategies and decision making (e.g., bi-monthly scenario planning)
- Lead brand claim research & development
- Identify competitor false/misleading marketing claims; work with ADT’s Legal team to address inaccuracies via Cease & Desists
- Manage relationships and project management with third-party research vendors
- Additional duties as assigned
Skills and Competencies:
These are attributes that your employee should have. Highlight the essential skills required for the job such as technical, interpersonal, or managerial skills. If in a supervisory position, list the number and title of direct reports.
- Expert at distilling large amounts of information from a variety of sources into a succinct story or key points for other executives
- Diligent, detail-oriented, curious about the category
- Self-starter/self-motivated
- Data-driven
- Ability to collaborate cross-functionally with various stakeholders
Minimum Qualifications:
Specify the minimum required educational background, necessary years of experience, or relevant industry experience.
- Undergraduate degree
Preferred Qualifications:
Include any additional desirable qualifications that would be beneficial for the role.
- Knowledge / experience within the home security or smart home and automation industry
- Previous work experience in competitive, category intelligence
Location:
Our office follows 4 days onsite and 1 day remote schedule.
Travel:
Select the travel requirements for the job by keeping only one of the options below.
- Occasionally, less than 25%
ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.