Marketing Manager

Position: Marketing Manager 

Location: Columbus, Ohio 

Reports to: VP, Commercial Operations 

Summary: 

Adsorption Research, Inc. (ARI), is headquartered in Metro Columbus, Ohio, focuses on developing technologies that remove contaminants, such as carbon dioxide, nitrogen, and oxygen from biogas.  ARI is also focused on emerging global needs, like CO2 capture, gas purification and/or re-use for industry, water purification, and air quality enhancement.   

Founded in 1992, ARI combines industrial, academic, and scientific expertise to offer our clients a full-service solution, taking their most complex separation challenges and making solving them simple. As a world leader in the field of adsorption, with several patented and proprietary technologies, ARI is committed to developing separation and purification technologies to address technical and societal challenges. 

The Marketing Manager will execute marketing strategies which will enhance ARI’s visibility and sales.  This role involves collaborating with internal teams, analyzing market trends and exploring the market for new opportunities. 

Duties and Responsibilities 

Marketing Management: 

• Build and maintain strong relationships with both internal and external partners to increase and retain sales and marketing goals. 
• Develop, execute and measure marketing campaigns across digital, print and other platforms 
• Conduct market research to identify customer needs, competitor activities and industry trends 
• Collaborate with team members to develop promotional materials, advertisements and content. 
• Support marketing activities including, but not limited to, tradeshow planning, advertising, engagement with 3rd parties to further sales & marketing objectives, and working with existing marketing vendor base. 
• Track and analyze marketing activities using KPI’s (e.g., ROI, lead generation) 
• Prepare regular reports on market performance and market conditions 
• Develop strategies to increase company revenue and growth and identify new business opportunities  

Sales Management: 

• Serve as point of contact for potential and new customers and answer all new inquiries  
• Collect data and collaborate with the Vice President, Commercial Operations on the proposal process for both new and current projects 
• Manage customer relationships, as required 
• Serve as primary contact for customers regarding tradeshows, activities and events 
• Collect sales metrics, analyze and present results to senior leadership team  

Cross Functional Collaboration: 

• Work closely with all internal teams to drive the alignment of effort as appropriate 
• Provide insights, reports and communication based on data analysis and feedback from various sources 
• Use analytics tools to assess effectiveness and recommend adjustments to strategy as required 

Qualifications and Skills:  

• B.S. Degree in Marketing, Business Administration or a related field.  Advanced degree or certifications are a plus 
• 5-7 years’ progressive experience in brand and channel marketing or a related field 
• Strong understanding of sales channels or marketing platforms e.g., Google Analytics) or similar 
• Ability to work independently and in a team-oriented environment 
• Creative problem-solving and adaptability when conditions dictate change 
• Excellent oral and written communication skills