What are the responsibilities and job description for the Digital Media Specialist position at ADsmith Marketing & Advertising?
We’re Looking for a Digital Media Mastermind and a Master of Details
ADsmith Communications is seeking a Digital Media Specialist with hands-on experience in paid digital advertising, PPC, and performance marketing. This role focuses on executing, managing, and optimizing SEM, paid social, display, and video advertising campaigns across major platforms including Google, Meta, and LinkedIn.
The ideal candidate is detail-oriented, analytical, and comfortable working with campaign data, budgets, and performance reporting tools to drive measurable results.
A Little About Us
We’re ADsmith, a team of strategists, creatives, media specialists, researchers, and award-winning storytellers who believe in Intentional Marketing. That means everything we do is grounded in smart strategy and data, but with an eye toward human connection and real-world results.
We work with regional brands, national manufacturers and franchises, and passionate local businesses across a wide range of industries. Some are exciting and high-profile; others are quieter but equally essential. We treat them all with the same level of creativity, curiosity, and care.
Check us out: www.adsmith.biz
Key Responsibilities
- Manage and optimize paid media campaigns including SEM/PPC, display advertising, video ads, and paid social media
- Execute campaigns across platforms such as Google Ads, Meta Ads Manager (Facebook & Instagram), and LinkedIn Campaign Manager
- Write conversion-focused ad copy for search, social, display, and video campaigns
- Monitor campaign pacing, budgets, bids, and performance metrics to ensure accuracy and efficiency
- Track and analyze campaign results using Google Analytics, Google Tag Manager, Meta Ads, and more
- Review dashboards and performance reports to identify trends, insights, and optimization opportunities
- Collaborate with internal teams to support workflow, documentation, and campaign execution
- Work with clients across multiple industries and business objectives
- Maintain strong attention to detail in reporting, tracking, and campaign setup/management
- Organize and manage timelines, budgets, and deliverables
- Accurately interpret and follow written and verbal instructions
Why You’ll Love It Here
- A supportive team that values both creativity and structure.
- A company culture that emphasizes balance, collaboration, and growth.
- A flexible, hybrid workplace. WFH opportunity dependent on growth within position and ability to contribute from home. Fully remote opportunity available for the right candidate.
- Colleagues who support (& sometimes challenge) you
- Leadership that values curiosity, accountability, and innovation.
- Clients in a variety of sizes & industries, varying degrees of flashiness, who are grateful, interesting, and loyal
Required Skillsets
- 2 years of experience in digital marketing, paid media, or PPC advertising
- Proven experience managing multiple paid advertising campaigns simultaneously
- Strong analytical skills with the ability to interpret data and performance metrics
- Excellent written communication and ad copywriting skills
- Strong organizational skills and ability to manage timelines, budgets, and deliverables
- Ability to accurately follow written and verbal instructions
- Google Ads, Meta, or other platform certifications (preferred but not required)
- Experience with:
- Google Ads (Search, Display, YouTube)
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Tag Manager
- Google Analytics (GA4)
- Google Search Console
The Perks
- Salary: starting at $50,000 depending on experience
- Bonus opportunities based on reaching company success goals
- 16 days (128 hours) of Paid Time Off benefits (vacation, sick leave, personal day)
- 12 paid holidays
- Medical, dental, and vision insurance
- IRA with 3% company match
- $50/month cell phone reimbursement
- Ongoing professional development
- Company culture that values humans, not just hustle
Let’s Talk
- To apply, send your resume and background to: Amy Rinne amy@adsmith.biz
We’re not just hiring for a position, we’re looking for someone who will help our teams deliver intentional, strategic, and impactful work for our clients.
Salary : $50,000