Marketing Communications Coordinator

Adrian Steel is committed to providing the best cargo management solutions in North America. Because of this, we take our customer service to the next level. Since our beginning in 1953, our Adrian, Michigan, corporate office and manufacturing facility now encompass a 166,900 square ft. facility. We have up fitted over one million vehicles and counting! It's a fact that an organized vehicle increases workflow efficiency and reduces inventory damages. *We are recognized as a National Truck Equipment Association MVP.

We specialize in van storage solutions and accessories for all trades, including HVAC, Plumbing, Electrical, Building, Auto Glass, Painting, Locksmith, Parcel Delivery, and Cable/Satellite contractors to name a few.

We pride ourselves on respect, contribution, stability, and compensation to foster a long-lasting relationship that puts Adrian Steel on the market as an employer of choice. As a premier employer, our employees are offered a robust benefits package that is constantly benchmarked to ensure we can attract and retain top talent. We value the dedication and innovation of all employees; we promote daily collaboration to ensure we are providing employees the opportunity to share ideas that will provide the best solutions and products for our customers.

Our goal is to partner with self-motivated and driven individuals and foster a relationship of continuous improvement, while keeping our Mission Statement front and center; “Doing it right the first time, always improving.”

Our organization is currently seeking a Marketing Communications Coordinator.

A successful candidate will be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required

• Serve as the team’s social media expert, developing, executing, and managing campaigns across platforms (Facebook, Instagram, LinkedIn, X, email campaigns, etc.)
• Ensure social media strategies align with all branding and messaging objectives
• Create and curate high-quality, engaging content (text, images, video) tailored to each channel
• Responsible for yearly social media plan aligning with broader marketing goals based on overall brand goals and objectives
• Collaborate with marketing colleagues to ensure cohesive messaging and campaign execution
• Analyze social media performance data and use insights to inform future content creation, strategy adjustment and metrics
• Stay current on digital marketing trends, tools, and analytics to continually improve results
• Identify relevant and significant ways for the brand to participate in industry conversations
• Reports to and supports the Marketing Communications Manager
• Assist the Marketing team with our leads process when needed

The key behaviors required for this role are:

• Extensive knowledge of social networks and online marketing strategies
• Creativity and resourcefulness
• Strong business acumen and understanding of marketing principles
• Excellent verbal and written communication skills
• Strong interpersonal and time management skills
• Ability to challenge effectively and contribute as a well-rounded team member

Education / skills required for this role:

• 3–5 years of managing social media for a brand(s)/company or prior agency experience in a related role.
• Comprehensive knowledge of social concepts and principles to provide best practices and establish processes across the company.
• Comfortable bouncing between strategy and tactics with the ability to think big picture but also comfortable executing daily tasks.
• SEO knowledge and experience a plus but not required.
• Bachelor’s degree in marketing or a related field; a combination of education and experience may be considered.
• Hands-on experience with Microsoft Office, digital media, social platforms, content generation, Dynamics 365, Power BI, email/newsletter creation, AI tools.

Additional Requirements:

• Must meet & maintain all requirements to be a “Driver” as defined in Adrian Steel Fleet Driving Policy
• Valid driver’s license and acceptable driving record (Adrian Steel authorized)

Benefits Offered:

• 401K
• Medical / Health Savings Account
• Dental
• Employee Assistance
• Teladoc
• Group Life
• Short / Long Term Disability
• Health & Wellness Programs
• Vision
• Voluntary Benefits include Critical Illness, Accident Insurance, and Hospital Indemnity
• Paid Time Off
• Paid Holidays
• Flexible Schedules

We are committed to fostering a safe work environment—one that celebrates diversity, offers equal opportunities and where all employees feel secure, involved, valued, and respected. We do not tolerate discrimination, unlawful harassment, hate-related behavior, or threats of workplace violence.