What are the responsibilities and job description for the Social Media Manager position at ADP Workforce Now?
About Erin Condren
At Erin Condren, we believe in the power of paper to help people organize, express themselves, and celebrate life’s moments — big and small. We’ve built a vibrant community that finds joy in planning, creativity, and connection. As we continue to grow, we’re looking for a Social Media Manager to help us deepen relationships with our community and amplify the voices of those who love our products most.
Position Overview
The Social Media Manager will lead the strategy, execution, and day-to-day management of Erin Condren’s social media channels and affiliate influencer program. This role blends storytelling, analytics, and relationship-building to grow engagement, drive conversion, and strengthen our community presence — both online and offline. The ideal candidate is equal parts strategic thinker, content creator, and community builder. This is an individual contributor used to wearing many hats and getting things done independently. Reporting directly into our Head Photographer and meeting regularly with the SVP of Marketing, this is a huge opportunity to learn, grow, and scale marketing expertise in a fast-paced and high-functioning team.
Key Responsibilities
Social Media Strategy & Execution
• Develop and execute the social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, etc.) to grow brand engagement and awareness.
• Create and manage a content calendar that aligns with brand priorities, product launches, and community storytelling.
• Lead content creation — from concept to post — including writing copy, coordinating shoots, briefing creative partners, and leveraging UGC.
• Monitor daily engagement, respond to community interactions, and maintain an authentic brand voice across all channels.
• Analyze social performance metrics, identify insights, and adjust strategy to drive continued growth and engagement.
Affiliate & Influencer Program Collaboration
• Work closely with the SVP of Marketing on integrating UGC, affiliate and influencer shipments
• Plan and host community-building activations and local influencer events.
Cross-Functional Collaboration
• Partner with Brand Marketing, Email, and eCommerce teams to align social initiatives with key campaigns.
• Collaborate with Retail & Events teams to bring digital storytelling to in-person moments (store activations, pop-ups, workshops).
• Coordinate closely with Customer Experience to maintain brand consistency and awareness of trending customer sentiment.
Qualifications
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 4–6 years of experience in social media management, influencer marketing, or brand marketing — ideally in lifestyle, consumer, or retail industries.
• Proven experience growing and engaging social communities across multiple platforms.
• Strong storytelling, copywriting, and creative brief development skills.
• Comfort with analytics tools (Meta Insights, Google Analytics, affiliate dashboards) and ability to translate data into strategy.
• Experience working with influencer networks.
• Highly organized, proactive, and collaborative — thrives in a fast-paced, creative environment.
• Located in or near Austin, Texas, with ability to be in-office or in-store 3–4 days per week.
Who You Are
• You’re community-minded — passionate about amplifying real voices and authentic stories.
• You balance creativity with strategy, using insights to guide innovation.
• You thrive on collaboration and have a natural sense of empathy and curiosity.
• You believe in the power of planning, organization, and creativity to make life more joyful.
Why Join Us
At Erin Condren, we value creativity, connection, and authenticity. You’ll join a passionate team that celebrates individuality and empowers others to find inspiration through paper and planning. We offer competitive benefits, a collaborative work culture, and opportunities to bring ideas to life in meaningful ways.
We are an equal opportunity employer and are committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by law.
Salary : $85,000