What are the responsibilities and job description for the Social Media Advertising Specialist position at ADP Workforce Now?
About the position...
The Social Media Advertising Specialist will be responsible for planning, implementing, and monitoring the company’s social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales for Triple Crown Corporation and Colonial Golf and Tennis Club.
- Develop and implement creative advertisement strategies for Facebook, LinkedIn, Instagram, Twitter, etc.
- Execute A/B and multivariant tests against copy, landing pages, headlines, creative, and report findings.
- Keep up to date on the latest trends and forms of advertisement.
- Monitor and adjust daily spend levels across all platforms while focusing on improving lead volume and cost-of-marketing.
- Update performance metrics both daily and weekly, analyze campaign results, and report findings.
- Develop visual assets for digital campaigns.
- Attend regular meetings with Senior Marketing Director and website provider to collaborate on new content ideas.
- Update company intranet and online calendar.
- Analyze competitor marketing strategies by Keyword Research.
What we are looking for from you...
- Bachelor’s Degree in Marketing, Digital Media, Communication or other related field
- Minimum of 2 years experience in social media management is required (Facebook, LinkedIn, Instagram, Twitter, etc.)
- Strong copywriting skills to assure ads attract, engage, and convert
- Willingness to continuously learn new social advertisement platforms
- Strong analytical skills to quickly evaluate campaign performance and adjust accordingly
- Experience in marketing for Real Estate, Construction, Hospitality is preferred but not required
- Proficient in Microsoft Office, WordPress, Adobe Creative Suite, Photoshop and other marketing programs
- Someone who is creative!
Why work for Triple Crown Corporation??
- Ranked #2 in the Fastest Growing Companies in Central PA for 2021
- Stable, Growing, Successful company with over 45 years of success in the Greater Harrisburg area!
- Active Military/Veteran friendly workplace
- Health, Dental, and Vision insurance for employee and family
- Retirement Plan - 401K with employer match & profit sharing
- 11 PTO days within the first 6 months of employment
Selected applicant will be subject to a background check and pre-employment drug/alcohol testing.
We are an Equal Opportunity Employer