Regional Director of Sales and Marketing

At Makeready we are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they work, because they’ve always seen themselves as part of something bigger.

The Regional Director of Sales & Marketing is responsible for driving revenue growth, market share, and brand awareness across multiple properties within the Makeready portfolio. This leader develops and executes integrated sales and marketing strategies, leads high-performing teams, and ensures alignment with brand standards and business objectives.

Serving as both a strategic and hands-on leader, the Area Director partners with property leadership and corporate teams to deliver impactful commercial strategies that elevate performance across all assets.

Requested Tasks

• Develop and execute comprehensive sales and marketing strategies across multiple properties to achieve revenue and profitability targets. 
• Identify new business opportunities, expand market share, and strengthen positioning within each market. 
• Partner with Revenue Management to optimize pricing, segmentation, and distribution strategies. 
• Lead annual budgeting, forecasting, and business planning in collaboration with Finance and Operations. 
• Analyze market trends, competitive set, and demand drivers to inform strategy
• Drive top-line revenue through proactive sales efforts and strong account management
• Collaborate with Revenue Management to optimize pricing, inventory, and forecasting
• Lead weekly sales strategy and pipeline meetings
• Recruit, develop, and inspire a high-performing sales team
• Build and maintain strong relationships with key clients, partners, and community stakeholders
• Represent the hotel at industry events, networking functions, and trade shows
• Ensure exceptional service delivery from prospecting through post-event follow-up
• Partner with Marketing to drive brand awareness and lead generation
• Work closely with Operations to ensure seamless execution of group and event business
• Support budgeting, forecasting, and financial planning processes

Requested Capabilities

• 5 years of progressive sales and marketing leadership experience in hospitality. 
• Multi-property or area leadership experience preferred. 
• Proven track record of driving revenue growth and achieving sales targets. 
• Strong leadership and team development capabilities. 
• Strategic thinker with the ability to execute data-driven sales and marketing initiatives. 
• Excellent communication, negotiation, and relationship-building skills. 
• Proficiency in CRM systems, digital marketing platforms, and analytics tools. 
• Ability to thrive in a fast-paced, dynamic environment. 
• Willingness and ability to travel regularly.
• Ability to work flexible schedules including evenings, weekends, and holidays.
• Ability to stand, walk, and sit for extended periods

Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities, and job performance.