AR Marketing Specialist

Job Summary:  

The Marketing Specialist is a key member of the Global Marketing & Communications team, responsible for executing integrated marketing programs that drive business growth, generate demand, strengthen customer relationships, enable Sales, and promote the Adhesives Research brand. This hands-on role spans digital marketing, demand generation, content development, sales enablement, event planning, and internal communications.

Working closely with Sales, Market Development, and Product Management, the Marketing Specialist will translate business priorities into targeted marketing initiatives that increase awareness, engage prospects, generate qualified leads, advance customer opportunities, and contribute to pipeline growth. 

Essential Functions

Demand Generation & Sales Growth

• Execute integrated marketing campaigns that generate qualified leads, engage target accounts, and contribute to sales pipeline growth.
• Partner with Sales to identify growth opportunities and develop targeted campaigns, content, and communications that advance customer and prospect relationships.
• Track campaign performance, lead generation, conversion, and pipeline contribution to continuously improve marketing effectiveness.

Digital Marketing & Content

• Develop and execute email, social media, website, and digital marketing initiatives that increase brand awareness, engagement, and demand.
• Promote compelling customer-facing content and translate complex technical information into clear, relevant messaging across digital channels, collateral, presentations, and sales materials.
• Maintain website content, support SEO and digital optimization, and ensure content aligns with brand standards and business priorities.

Sales Enablement & Account Marketing

• Collaborate with Sales, Market Development, and Product Management to develop marketing materials and targeted programs that help open customer conversations, strengthen strategic accounts, and advance opportunities.
• Identify opportunities to leverage and repurpose content across markets, products, applications, and priority accounts.
• Develop recurring marketing reports and use performance data to identify opportunities to improve efficiency, engagement, lead quality, and business impact.

Trade Shows & Events

• Plan and execute trade shows, conferences, and customer events, managing timelines, vendors, materials, promotions, and deliverables.
• Drive pre- and post-event marketing activities designed to increase engagement, generate leads, and convert event participation into Sales opportunities.

Brand & Communications

• Provide support to the Global Brand Communications Manager with promoting the AR brand across digital channels, marketing materials, events, internal communications, and other customer touchpoints.
• Develop and coordinate internal communications that reinforce company priorities, culture, and brand messaging.

Additional Responsibilities:

• Performs other duties and responsibilities as assigned.

Job Specifications:

• Bachelor's degree in Marketing, Communications, or Public Relations.

• Experience is preferred but not required.
• Experience executing integrated marketing campaigns, with demonstrated ability to generate demand, engage customers, enable Sales, and drive business growth.
• Strong written and verbal communication skills, including attention to detail and the ability to translate complex information into clear, compelling content.
• Experience supporting B2B trade shows, conferences, and customer events.
• Proficiency in Microsoft Office, CRM/marketing automation, social media, website, and analytics platforms.
• Familiarity with Adobe Creative Cloud or other creative tools.
• Strong project management, organizational, and analytical skills, with the ability to manage deadlines, collaborate effectively across functions, and use data to improve results.