Creative Director, Content & Brand

Company Description

Adoorn is reimagining the front of the home—starting with the mailbox—making it effortless to elevate curb appeal into a statement of style, character, and joy.

We are building a content-driven brand that lives across product, design, storytelling, and transformation. Our flagship long-form YouTube series anchors a broader content ecosystem that fuels discovery, brand affinity, and product adoption.

We’re hiring a Creative Director, Content & Brand to define Adoorn’s creative voice and lead the storytelling that brings the brand to life across campaigns, content, and channels.

This role focuses on vision, storytelling, and creative leadership—while leveraging modern AI tools and internal systems to scale planning, iteration, and coordination.

The Role in One Sentence

You will define and protect Adoorn’s creative voice across the brand while leading the storytelling and creative direction behind our content ecosystem—including the YouTube franchise that will make the front of home a category Adoorn owns.

What You’ll Own

1. Brand Creative Direction (Adoorn-wide)

You are the creative leader responsible for shaping how Adoorn looks, feels, and communicates across every customer touchpoint.

You will:

• Define and evolve Adoorn’s creative vision, tone, and aesthetic
• Ensure brand consistency across paid media, ecommerce, retail, lifecycle, social, and product storytelling
• Lead concept development for major moments including seasonal campaigns, product launches, and retail initiatives
• Establish creative systems and standards that enable the marketing team to scale output without diluting brand quality
• Partner closely with the VP of Brand Marketing to translate strategy into compelling creative expression
• Provide clear creative direction to designers, editors, creators, and external partners

Success in this role means Adoorn creative feels cohesive, elevated, and unmistakably recognizable across every channel.

2. Content & YouTube Franchise Creative Leadership

Adoorn’s long-form content franchise will be a major engine for brand discovery and storytelling.

As Creative Director, you will define the editorial and visual identity of the series and ensure every episode reflects the brand’s creative standards.

You will:

• Define the creative north star for the series: format, tone, pacing, storytelling structure, and visual language
• Shape episode concepts, story arcs, and transformation moments
• Direct host and on-camera talent to deliver authentic, engaging storytelling
• Guide the visual and narrative style of episodes, ensuring the show feels premium and distinctive
• Collaborate with editors and producers to ensure strong storytelling and pacing in post-production
• Help define the broader content ecosystem: Shorts, social cutdowns, and supporting content derived from each episode

Your goal is to ensure the series becomes a recognizable and repeatable content franchise, not just a collection of videos.

3. Creative Direction for Production & Shoots

You will lead the creative aspects of production, ensuring every shoot captures the right story, visual tone, and emotional payoff.

You will:

• Direct shoots and guide what is captured to ensure strong storytelling and brand alignment
• Provide creative direction for set design, composition, lighting, and framing
• Direct talent, homeowners, and contributors on camera
• Ensure key story beats, design decisions, and reveal moments are captured effectively
• Maintain quality standards even when working within real-world constraints

Operational logistics, scheduling, and coordination will increasingly be supported by internal operations roles and production systems as the program scales.

4. Creative Systems & Content Ecosystem

You will help establish the creative operating system that allows Adoorn’s content engine to scale efficiently.

This includes:

• Establishing creative frameworks and templates for campaigns and content
• Defining how hero content translates into paid media, social, lifecycle, and ecommerce storytelling
• Setting standards for thumbnails, titles, and visual packaging for YouTube and social
• Ensuring the brand maintains a clear and consistent visual identity as output increases

AI-supported tools and internal systems will assist with research, planning, and asset packaging—allowing you to focus on creative leadership rather than administrative coordination.

5. Creative Iteration & Performance Learning

You will guide the creative learning loop that improves Adoorn’s storytelling and content over time.

You will:

• Provide creative feedback on edits, pacing, and story clarity
• Partner with the marketing team to evaluate content performance signals
• Identify patterns in what resonates with audiences and refine formats accordingly
• Maintain brand quality while adapting formats based on learnings

What Success Looks Like (First 90 Days)

• A clear creative vision for Adoorn that strengthens brand cohesion across channels
• The YouTube franchise has a defined creative identity and repeatable storytelling format
• The team has a clearer creative system for campaigns and content
• Early episodes demonstrate strong storytelling and brand alignment
• Designers, editors, and creators have clear creative guidance that improves output quality

Who You Are

You’re a creative leader with strong taste, storytelling instincts, and the ability to translate ideas into compelling visual content.

You might be a fit if you:

• Have 7–12 years leading creative in a brand, studio, or media environment
• Have strong experience directing video storytelling or content series
• Understand how to create YouTube-native content (hooks, pacing, audience retention)
• Can direct talent and real people on camera with warmth and confidence
• Have strong instincts for design, visual storytelling, and brand aesthetics
• Are comfortable operating in a startup environment where ideas move quickly

Bonus if you have experience in:

• Home, design, lifestyle, or transformation content
• Creator or influencer ecosystems
• Launching or scaling digital video franchises

Requirements

• Chicago-based or willing to relocate, Role is 5 Days On Site
• Ability to travel for production
• Portfolio demonstrating creative leadership and video storytelling work
• Strong written communication skills for briefs, scripts, and creative feedback
• Comfortable directing shoots in real-world environments

What We're Offering:

The expected salary range for this position is $140,000–$150,000 per year. Actual compensation will be determined based on relevant experience, skills, and demonstrated expertise.

•      Medical, dental, and vision insurance

•      Paid time off (PTO), sick time, and company holidays

•      Life and disability insurance

•      Employee assistance program (EAP)

•      Professional development and career growth opportunities

How to Apply

Please send the following to megan@adoorn.com for application consideration:

• Resume
• 3–5 samples of relevant work (brand creative and long-form video)
• Optional: creator channels or personal content work
• A short note on why the front of home is an exciting storytelling category