What are the responsibilities and job description for the GenStudio Lead for Customer adoption & Upsell GTM position at Adobe and Careers?
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
At Adobe, we’re reshaping how people create using the power of Generative AI and GenStudio is at the heart of this transformation. As a lead for Customer Adoption & Upsell GTM on the GenStudio team, you will lead customer value realization, with the goal of maximizing impact of GenStudio app across our customer base. This role is responsible for ensuring customers achieve meaningful outcomes quickly and are positioned for long-term expansion and upsell. The ideal candidate brings deep expertise in product marketing, strong cross-functional leadership, and the ability to influence strategic direction through customer insight and operational rigor. Key Responsibilities
Lead the strategy and execution of value realization program with the goal to drive customer value realization, evangelism and upsell GTM strategy
Partner closely with Product, Customer Success, Sales, Engineering and GTM teams to align on priorities, remove blockers, and drive accountability for customer outcomes.
Build data-driven insights into customer behaviors, adoption patterns, and value realization to inform product roadmap and expansion plays.
Create compelling messaging, positioning, and enablement that reinforces value and guides customers toward deeper product usage.
Architect and optimize cross-functional processes that support scaled adoption and improve customer health scores.
Influence product roadmaps through synthesized customer feedback, competitive intelligence, and market trends.
Serve as a senior thought partner across the organization, shaping how we drive customer value and expansion at scale. Qualifications
10 years of product marketing or related GTM experience in technology or enterprise SaaS.
Demonstrate a test-and-learn and growth mentality.
Deep experience engaging enterprise customers, including executive workshops and CABs.
Strong background in building impactful customer engagement programs for cross-functional teams.
Proven ability to drive clarity and accountability across teams in a complex, matrixed organization, ensuring alignment across cross-functional partners,
Skilled at evangelizing customer success ensuring value wins are surfaced to key decision makers within the account, reinforcing product impact, and keeping stakeholders aligned on value realization.
Obsessed with driving outcomes and impatient for impact, with a strong bias toward action, clarity, and measurable results
Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
Analytical mindset with ability to define success metrics and measure impact.
Outstanding analytical, verbal, and written communication skills.
Outstanding program management skills.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
At Adobe, we’re reshaping how people create using the power of Generative AI and GenStudio is at the heart of this transformation. As a lead for Customer Adoption & Upsell GTM on the GenStudio team, you will lead customer value realization, with the goal of maximizing impact of GenStudio app across our customer base. This role is responsible for ensuring customers achieve meaningful outcomes quickly and are positioned for long-term expansion and upsell. The ideal candidate brings deep expertise in product marketing, strong cross-functional leadership, and the ability to influence strategic direction through customer insight and operational rigor. Key Responsibilities
Lead the strategy and execution of value realization program with the goal to drive customer value realization, evangelism and upsell GTM strategy
Partner closely with Product, Customer Success, Sales, Engineering and GTM teams to align on priorities, remove blockers, and drive accountability for customer outcomes.
Build data-driven insights into customer behaviors, adoption patterns, and value realization to inform product roadmap and expansion plays.
Create compelling messaging, positioning, and enablement that reinforces value and guides customers toward deeper product usage.
Architect and optimize cross-functional processes that support scaled adoption and improve customer health scores.
Influence product roadmaps through synthesized customer feedback, competitive intelligence, and market trends.
Serve as a senior thought partner across the organization, shaping how we drive customer value and expansion at scale. Qualifications
10 years of product marketing or related GTM experience in technology or enterprise SaaS.
Demonstrate a test-and-learn and growth mentality.
Deep experience engaging enterprise customers, including executive workshops and CABs.
Strong background in building impactful customer engagement programs for cross-functional teams.
Proven ability to drive clarity and accountability across teams in a complex, matrixed organization, ensuring alignment across cross-functional partners,
Skilled at evangelizing customer success ensuring value wins are surfaced to key decision makers within the account, reinforcing product impact, and keeping stakeholders aligned on value realization.
Obsessed with driving outcomes and impatient for impact, with a strong bias toward action, clarity, and measurable results
Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
Analytical mindset with ability to define success metrics and measure impact.
Outstanding analytical, verbal, and written communication skills.
Outstanding program management skills.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Salary : $145,400 - $261,150