Marketing Manager

The role leads marketing strategy and execution for Company's Partner Solutions business — the function responsible for Company's data, technology, and ecosystem partnerships with societies and publishers. The primary growth objective is maturing Company's account-based marketing (ABM) approach across Partner Solutions' priority accounts, overseeing a team of marketers delivering integrated programs, major events, campaigns, and ABM initiatives aligned to Partner Solutions' commercial priorities. This hire has a genuine opportunity to help mature the account management framework. The role also builds a high-performing, capable marketing organization: coaching and developing the team, strengthening marketing capabilities, and establishing knowledge-sharing practices and scalable processes that support the function's growth.

• Lead the evolution and scale of ABM programs across Partner Solutions' priority accounts, establishing frameworks and best practices the organization can adopt beyond this contract.
• Own execution and ongoing optimization of ABM programme within Partner Solutions — refining account plans, executive sponsorship, and bringing a point of view on which technologies (account-intelligence platforms, CRM, analytics tooling) could sharpen how it runs.
• Partner with Partner Solutions leadership, sales, and customer success to align account strategies and sharpen the personalization that deepens relationships with key partners, societies, and prospects.
• Oversee integrated marketing initiatives that feed priority-account ABM programs, including campaigns, content, demand generation, major industry events, and executive engagements, and make sure every initiative is measurable and tied to business outcomes.
• Lead the development and execution of the Partner Solutions marketing strategy, aligning plans with enterprise goals and commercial priorities, and advising where to focus and invest.
• Lead, coach, and develop a team of marketing professionals, building team capability through mentorship, knowledge sharing, and repeatable best practices.
• Monitor performance against clear KPIs; use customer, market, and campaign insights to optimize investments; and drive a culture of continuous, data-informed improvement.
  

• A track record of building and executing ABM strategies.
• Demonstrated experience designing and running a formal strategic or key account management function — defining account tiering criteria, governance cadence, and the operating model that decides who gets senior coverage and why, not just managing a portfolio of named accounts.
• Significant experience leading B2B marketing strategy and teams.
• Experience managing integrated campaigns, programs, and events that contribute to commercial growth.
• Strong stakeholder management, with the ability to influence senior leaders and align diverse teams, including stakeholders who do not report into marketing.
• Excellent communication, planning, and organizational skills.
  

• Experience with complex, multi-stakeholder institutional accounts — societies, associations, universities, healthcare systems, or government — rather than single-buyer commercial accounts.
• Experience in publishing, technology, SaaS, platform businesses, or professional services.
• A history of aligning marketing programs to enterprise strategic priorities.
• Proven success building team capability and scaling marketing processes.
• Experience with ABM platforms, tools, and technologies (e.g., Demandbase) and attribution or funnel analytics for account-based programs.

Pay Transparency: The typical base pay for this role across the U.S. is: $50.00 - $55.00 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.

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