What are the responsibilities and job description for the Marketing Manager position at Aditi Consulting?
Payrate: $40.00 - $43.00/hr.
Summary:
We’re looking for a marketing analytics contractor who loves solving ambiguous problems with data, is comfortable working across multiple data sources (e.g. Full Story/behavioral analytics, SQL, Power BI, ADX), and can turn vague business questions into clear, actionable insights.
This contractor will collaborate closely with the Web Experience Product Manager and Director to support analytics across marketing programs, experiments, and broader site performance.
Responsibilities:
- Evaluate the impact of web projects (cross-team initiatives)—both proactively and in response to stakeholder requests.
- Run and evaluate web experiments using tools like Nine tailed and internal frameworks.
- Use our behavioral analytics tool, Full Story, to assess the impact of web design on engagement and usability. Track user journeys and funnels.
- Use Full Story and Power BI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact.
- Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends.
- Collaborate with product managers and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses.
- Execute page-level and flow-level investigations to identify issues or opportunities across purchase and conversion paths.
- Work with Marketing Operations to analyze sales funnels from web lead sources.
Required Skills:
- 5-7 years’ experience in web analytics and/or marketing analytics.
- Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics.
- Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches.
- Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis.
- Experience supporting marketing teams, growth teams, or web teams in understanding performance.
- Proficiency in A/B testing methodologies—including experiment design, implementation, and results interpretation—with a strong understanding of statistical concepts such as power, significance, and confidence intervals.
- Strong communication skills, especially the ability to distill findings into clear, actionable recommendations.
- Comfort context-switching across multiple stakeholders and incoming requests.
- Ability to work independently and manage one’s time.
Nice to Have Skills:
- Hands-on experience with Full Story or another behavioral analytics tool.
- Proficiency with SQL and comfort querying large datasets.
- Experience with experiment platforms (e.g., Nine tailed, Optimizely, Launch Darkly).
- Familiarity with BI tools like Power BI, Looker, or Tableau.
- Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement.
- Experience with developer-focused products (bonus, not required).
Pay Transparency: The typical base pay for this role across the U.S. is: $40.00 - $43.00 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
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Salary : $40 - $43