What are the responsibilities and job description for the Marketing Manager position at Aditi Consulting?
Payrate: $50.00 - $55.00/hr.
Responsibilities:
- Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis.
- Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital meda) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Client, Sam’s/BJs, regionals)
- Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels).
- Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)
- Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
- Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
- Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
- Work closely with the PCG Analytics’ Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs).
- Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership.
Experience:
- Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
- Should have a minimum of 8 years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/Client).
- Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience.
Skills:
- A positive “all-hands-on-deck” attitude and willingness to get the job done
- Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization.
Education:
- A Bachelor's degree or higher in Marketing or other related fields
Pay Transparency: The typical base pay for this role across the U.S. is: $50.00 - $55.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
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Salary : $50 - $55