What are the responsibilities and job description for the Advertising Campaign Manager position at Aditi Consulting?
Payrate: $63.00 - $66.00/hr.
Summary:
Our mission is to inspire and engage every gamer on the planet with interactive and imaginative experiences. Our vision is to empower gamers to play the games they want, with the people they want, on the devices they want. We are passionate about our mission, our vision, and delighting our fans worldwide. We are looking for people who believe in our mission and will strengthen our culture, people with diverse skills and new perspectives that will strengthen our team.
This is a time of transformation for console and digital marketing. As a key leader of our Console Digital Marketing team, the Digital Marketing Console In-Product Campaign Manager
Will lead P0 and P1 launch campaigns across Console In-Product surfaces including console, pc, cloud and mobile experiences. In this role, you will partner closely with Product Marketing to understand business priorities and drive campaigns that support game sales, Game Pass sign ups, upgrades, engagement and retention. Responsibilities include roadmap, audience, and priority alignment. Additionally, you will provide cross-functional guidance to members of the wider Digital Marketing organization who oversee customer experience, design, campaign execution, operations, experiments, and analytics.
Responsibilities:
- Drive Console In-Product digital marketing campaign strategy for 20 campaigns per month.
- Recommend messaging, imagery, audience targeting, and frequency caps as well as proposing experiments to optimize the campaign playbook.
- Review campaign performance and recommend changes to improve campaign performance.
- Develop a consistent playbook for communicating campaign plans and performance with stakeholders across Digital Marketing partner teams.
- Contribute to the development of the Digital Marketing GTM plans including sharing creative executions and reporting on campaign performance.
- Lead onboarding for new consultants who join the team.
Preferred Qualifications:
- 7 years in advertising, media planning, product marketing, product management, paid media, digital merchandising, business strategy or programming
- Strong understanding for developing digital campaigns that includes continuously iterating to drive better performance
- Outstanding project management and time management
- Strong partnership and collaboration skills
- Strong communicator across all aspects of campaign development
- Analytical mindset for continuous improvement
- Understanding of gaming industry and gaming GTM plans
- Knowledge of consumer subscriptions services and content marketing
Pay Transparency: The typical base pay for this role across the U.S. is: $63.00 - $66.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
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Salary : $63 - $66