Social Media Marketing Specialist

Social Media Specialist Job Description

Position: Social Media Specialist

Company: Adira Digital

Reports to: Elishia Ortiz, Owner & CEO

Location: Hybrid (Remote Onsite in Seattle/Bellevue as needed)

Employment Type: Independent Contractor

Hours: 5–10 hours per week to start, with room to grow

Start Date: 12/1/25

Compensation: $17 to $25 an hour depending on experience and portfolio

Overview

Adira Digital is seeking a creative, strategic, and detail-oriented Social Media Specialist to support content creation and management for multiple clients. This role includes developing monthly content calendars, building content strategies, creating on-brand copy and visuals, managing scheduling, and producing high-quality, high-performing social media content.

This is both a digital and onsite role. You will regularly join Elishia on client content shoots, help build and execute shot lists, capture iPhone content, and gather behind-the-scenes footage of both clients and Elishia. You will also attend client events and activations to capture social-ready content for reels, stories, and BTS storytelling.

The ideal candidate is creative, organized, trend-aware, and able to execute content that aligns with each client’s brand voice, audience, and goals.

Responsibilities

Content Strategy Management

• Manage day-to-day content creation, posting, and engagement for 3–5 clients across Instagram, Facebook, and LinkedIn
• Develop monthly content calendars with planned topics and ideas
• Identify each post’s goal (awareness, engagement, conversion, etc.)
• Research events, promotions, holidays, and client-specific updates
• Incorporate relevant trends and current social media formats
• Understand each client’s brand identity, voice, and audience

• Write and edit engaging, on-brand captions
• Create 10–15 tailored hashtags per post
• Use ChatGPT/AI only for brainstorming, not final content
• Design static graphics, carousels, and story slides
• Select visuals that best convey the content message

• Edit reels using Instagram, CapCut, Canva, or similar tools
• Organize footage, trim clips, and select audio
• Apply trending sounds, transitions, and styles
• Ensure reels align with each brand’s aesthetic and tone

• Attend client content shoots with Elishia to assist with shot lists and execution
• Capture BTS content of Elishia and clients for Adira Digital and brand storytelling
• Attend client events and activations to capture:
• Event highlights
• Vertical social content
• Ambiance/environment clips
• Influencer-style footage
• Support lighting, framing, and creative direction during shoots
• Organize and upload all footage after shoots

• Submit content for approval and implement feedback
• Schedule content using Get Rella or Meta Business Suite
• Monitor and respond to comments/messages as assigned
• Track analytics and prepare monthly performance reports
• Maintain consistent brand identity across client accounts

• Use ClickUp to manage tasks and deadlines
• Use Slack for communication and updates
• Collaborate with Elishia on shoot planning, client needs, and creative direction

Qualifications

• 2 years of experience in social media management or content creation
• Experience attending content shoots or capturing onsite social content with iPhone and gimbal
• Strong understanding of Instagram, FB, LinkedIn, and TikTok best practices
• Excellent writing skills and ability to match brand voice
• Proven ability to edit reels and short-form video
• Proficiency in Canva or similar tools
• Familiarity with Rella, Meta Business Suite, or other schedulers
• Strong organizational and time management skills
• Ability to juggle multiple clients and deadlines
• Creative, trend-aware, and strong visual storytelling skills
• Bonus: graphic design, photography, or videography skills

Personality & Fit

The ideal candidate is:

• Warm, friendly, and collaborative
• Reliable with strong follow-through
• Organized and proactive
• Flexible and adaptable during shoots and events
• Detail-oriented with strong creative instincts
• Passionate about marketing, content, and storytelling

To Apply

Please email the following to info@adiradigital.com:

• Your resume

Social media samples or a portfolio showing:

• Caption writing
• Visual design
• Reels or short-form editing

Can't wait to meet you!