What are the responsibilities and job description for the Manager, Digital Marketing Analytics position at adidas?
GENERAL PURPOSEStep into a key role shaping how millions connect with our brand. As Manager Digital Marketing Analytics you will lead the evolution of traffic generation and audience insights across North America eCommerce. Your work will sharpen marketing investment decisions expand reach grow audiences and power sustainable sales growth.
Key Responsibilities
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
Key Responsibilities
- Lead traffic and audience analytics strategy Align market execution with global frameworks to accelerate growth
- Analyze marketing investment attribution and ROI to optimize performance across paid and owned channels
- Translate data into clear insights on awareness engagement and purchasing behavior to guide business decisions
- Identify growth opportunities through audience targeting personalization and consumer engagement programs
- Partner across teams to deliver forecasts business cases and post campaign insights that drive results
- Guide stakeholders on the impact of marketing spend reach and audience strategy on business outcomes
- Work across regional and global analytics teams to unlock new opportunities and revenue streams
- Enable teams with insights tools and training to improve data informed decision making
- Build strong partnerships across digital marketing eCommerce and analytics communities
- Develop scalable frameworks and tools to optimize traffic audience growth and customer lifetime value
- Advance measurement approaches for both paid and organic channels
- Support innovation in data usage analytics models and reporting capabilities
- Digital Activation and Marketing teams including performance marketing and consumer engagement
- Regional eCommerce teams
- Market and Global Digital Analytics
- Market and Global Data and Analytics teams
- Degree in business or related field
- Experience in traffic generation and audience analytics across digital channels
- Background in eCommerce and digital marketing ecosystems
- Expertise in marketing analytics tools attribution models and ROI measurement
- Strong data analysis capabilities including SQL data environments and visualization tools
- Ability to translate complex data into clear actionable insights for diverse stakeholders
- Experience with audience segmentation personalization and consumer databases
- Clear communication and stakeholder management skills across cross functional teams
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.