Manager Brand Communications - Running & Olympics

Purpose & Overall Relevance For The Organization

Key focus is to support the development and execution of the NAM 2028 Olympics marketing campaign and activations based on the global brand comms objectives/KPIs, in partnership with the wider global/local key stakeholders team, global/local brand leadership and in-market cross-functional channel teams. Sits within the NAM Running Brand Comms team.

Key Responsibilities

• Be a partner to the Director, Brand Communication US - Running in the execution of all marketing activations/workstreams supporting the brand’s 2028 Olympics marketing strategy; nimbly provide support on incremental Running initiatives as needed.
• Maintain strong relationships and consistent communication with the local cross-functional channel teams and agency partners to effectively guide the creation of cohesive, multi-channel marketing activations that achieve each respective workstream’s individual objectives and KPIs.
• Develop and proactively maintain project GTM decks, trackers and the team SharePoint/Teams Channel that facilitate the delivery of a highly organized project management experience for all supporting partners and teams.
• Support the creation of marketing activation pre-caps and post-mortems on behalf of the team to assess marketing effectiveness, supported by data.
• Partner closely with Busines Development and Consumer Insights to regularly audit the competitive landscape and stay up to date on industry trends to educate the wider stakeholder team on trends, learnings and competitive opportunities.
  
  

Key Relationships

Category Teams – Global Brand Comms/GTM, NAM Brand Comms, NAM Running Comms, NAM Merch

Brand Activation - ECOM, DTC CS, Newsroom, Media, Brand Experience

Marketing – CM, Wholesale Trade Marketing, Sports Marketing

Community Activation – Agency Partners, External “Community Activators”

Knowledge, Skills And Abilities

• Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• A team player who can work in service to a project objective and bring others along
• High level of organization with a structured, methodical way of working
• Comfortability with cooperatively creating new systems across diverse stakeholders
• Advanced skills across all Microsoft office software
• Strong interpersonal skills; adept at building relationships across a variety of levels
• Strong negotiation skills
• Fluent in English (writing and verbal)
  
  

Requisite Education And Experience / Minimum Qualifications

• Bachelor’s degree (B.A.), with an emphasis in Communications/Marketing/Business preferred, and
• 4 years sports or other product marketing or related experience in the Sporting Goods Industry
• Equivalent combination of education and/or experience may be substituted for degree
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.