What are the responsibilities and job description for the Brand Media Manager position at Adidas?
PURPOSE AND OVERALL RELEVANCE FOR THE ORGANIZATION
The Manager, Brand Media for the US will be responsible for breakthrough media campaigns using sound strategies & best practices from planning through to execution. Additionally, this role contributes to media strategy development, application of the media vision through campaign execution and media agency management, working in tandem with media strategy and operations. Day-to-day, this person will have a key role in briefing, planning, execution, ensuring creative fit for media plans, budgeting, reporting and workflow planning in partnership with Brand Communications, Newsroom, cross-functional teams, US Media AOR and media partners.
This role will partner with Brand Communications teams closely to plan and execute with excellence, while elevating and finding ways to most effectively work with the agency.
KEY RESPONSIBILITIES
- Work closely with Brand Communications teams so plans enact sound strategies. Translate those into objectives and agency campaign briefs that inspire the AOR’s best thinking to deliver campaign targets and ultimately drive topline growth.
- Advise on media budgets ensuring financial responsibility and fiscal processes are followed.
- Manage the feedback process of media plans to ensure adoption of best practices, thresholds and overarching strategic direction.
- Custom media & content partnerships partnering cross-functionally with internal teams, external partners and agencies, including setting workflow process responsibility and clearly communicating expectations for all contributors.
- Creative selection, handover and adaptation for campaign assets meets specifications of media plans and champions creative best practices.
- Drive timelines & milestone management throughout the entire process of bringing media campaigns to market. Support workback schedules that ensure critical deliverables are met, internal stakeholders are accountable to deadlines and streamline workflow with the agency. Develop or evolve operational processes to improve ways of working.
- Develop presentations and plan overviews for NAM cross-functional partners and senior leadership.
- Media champion, acting as media functional expert and valued partner who shares best practices and innovative opportunities; enables success of the media agency.
- Collaborate with Canada for One NAM alignment and efficiencies and interact with Global Media team and International Market media teams.
- Identify opportunities in the media landscape to create impact among key consumer groups and give the brand competitive advantage. Build and maintain strong relationships with media partners and stay up to date on media trends to share broadly.
- Measurement adoption and reporting so key media insights are shared and informing future plans.
- Nurture all partner relationships and cross-functional stakeholders and deliver day-to-day executional excellence.
KEY RELATIONSHIPS
- US Brand Marketing and DTC Marketing Media
- NAM/US Media Strategy & Operations
- US Brand Communications, Horizontal and Business Unit Categories
- US Performance Marketing
- US Newsroom
- US Strategic Planning & Brand Health
- US/Global Sports Marketing and Culture Marketing
- US Strategic Partnerships
- Global Media
- Global Media Measurement
- International Market Media
- Media AOR
- Media Partner Representatives
- Partner Agencies in content creation & creative adaptation
KNOWLEDGE, SKILLS AND ABILITIES
- Strong interpersonal, written and verbal communication skills and high level of strategic thinking.
- Superior writing, research, presentation and organizational/project management skills, including the ability to work on several projects simultaneously with attention to detail.
- Experience in media strategy, media planning, media buying and client service – with digital as key focus.
- Ability to manage and collaborate with internal and external cross-functional groups.
- Understanding of available media tools and platforms.
- Skilled in using data to ground strategy, analysis and recommendations.
- Strong understanding of consumer messaging and brand reputation.
- Strong project and time management aptitude.
- General knowledge of the digital and media landscape and passionate about the sports apparel and footwear market, with broad understanding of sports, consumers, competitors, style, entertainment and retail trends.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Degree in Marketing, Media, Communications, PR or a related field.
- 2-4 years’ media industry and / or relevant work experience.
- Media agency experience required.
- Fluent written and spoken English language skills.
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
- Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Brand Media Manager
BRAND:
LOCATION:
Portland
TEAM:
Brand Management & Communications
STATE:
OR
COUNTRY/REGION:
US
CONTRACT TYPE:
Full time
NUMBER:
527346
DATE:
Apr 24, 2025
