Sales Development Representative

Adform Interiors is a trusted commercial interiors project partner based in Hartford, CT. Our unique approach has earned us a 100% customer satisfaction rating, and we value realistic project plans, transparent communication, and long-term client relationships.

As we continue to grow, we are looking for ambitious, driven professionals who want to help shape the future of our company while building a rewarding career.

Adform Interiors is seeking a motivated and energetic Sales Development Representative (SDR) to help drive business growth by identifying, qualifying, and nurturing new sales opportunities within the commercial construction and interiors industry.

This role is ideal for a self-starter who enjoys relationship-building, outbound prospecting, and working in a fast-paced entrepreneurial environment. The ideal candidate is highly organized, confident communicating with decision-makers, and motivated by career growth opportunities within sales and business development.

• Identify and prospect potential clients through outbound calls, emails, LinkedIn outreach, networking, and referrals
• Qualify inbound and outbound leads to determine fit, timing, and project opportunities
• Schedule meetings and introductory calls for leadership and estimating teams
• Maintain and update CRM systems with accurate prospect and pipeline information
• Conduct market research to identify target industries, companies, and decision-makers
• Build relationships with property managers, developers, brokers, architects, and business owners
• Collaborate with leadership on sales strategies and outreach campaigns
• Assist with proposal follow-ups and client communications
• Track activity metrics, pipeline development, and lead conversion performance
• Represent Adform Interiors professionally while building long-term relationships within the market

This position is intentionally structured to provide long-term career advancement opportunities as Adform Interiors continues to scale. This individual will have the opportunity to:

• Grow into an Account Executive or Business Development Manager role
• Take ownership of strategic client accounts and partnerships
• Participate in developing sales processes and CRM best practices
• Contribute to company growth initiatives and market expansion strategies
• Collaborate directly with executive leadership on sales and marketing efforts

• 1–2 years of sales, business development, customer service, or lead generation experience preferred
• Experience with outbound prospecting, cold calling, and email outreach strongly preferred
• Strong communication, interpersonal, and organizational skills
• Highly motivated, goal-oriented, and comfortable working independently
• Experience using CRM platforms such as Salesforce, or similar is preferred
• Ability to manage multiple conversations and priorities simultaneously
• Professional demeanor and strong relationship-building skills
• Construction, commercial interiors, real estate, or B2B experience is a plus

• Salary range: $55,000 – $75,000, commensurate with experience
• Performance-based bonus and commission opportunities
• Clearly defined advancement path within sales and business development
• Health benefits, paid time off, and paid holidays
• Small supportive team that cares, growth-oriented company culture
• Flexible scheduling
• 401(k) retirement plan
• Dental insurance
• Vision insurance
• Health insurance
• Life insurance access
• State-mandated benefits