What are the responsibilities and job description for the Director - Performance & Media Expansion position at Adepta Partners?
🚀 Director - Performance & Media Expansion | Upper Funnel Growth | (Hybrid) Cambridge, MA | Base $150k-$220k | Equity Options | 401k Match | Healthcare Benefits
A high-growth, data-driven digital marketplace is looking for a senior paid performance marketing leader to build and scale its upper-funnel channel strategy from the ground up. This is a strategic, hands-on role for someone who thrives at the intersection of performance marketing, audience strategy, creative experimentation, and analytics - and who’s excited to take ownership of expanding into channels like Paid Social, Video, CTV, and emerging media platforms.
You’ll work closely with analytics, product and creative partners to shape how performance media drives long-term growth, not just short-term clicks.
📍 Hybrid role – Typically Tuesday & Thursday (Flexible)
đź’° Competitive base salary ($150k-$220k) bonus/equity opportunities
What you’ll be doing:
- Own the end-to-end performance media strategy across audience, creative, and on-site experience
- Lead upper-funnel channel expansion, testing and scaling new platforms
- Use AI-driven tools to enhance targeting, creative, and media optimization
- Develop data-driven audience segmentation strategies
- Partner with creative and cross-functional teams to test, refine, and scale campaigns
- Define KPIs, optimize performance, and manage budgets for long-term ROI
- Present insights and recommendations to senior stakeholders and external partners
What we’re looking for:
- 10 years of experience in paid media, with strong exposure to upper-funnel channels (e.g., Paid Social, CTV, Programmatic Video)
- Proven track record of launching and scaling new performance channels
- Experience leading teams and mentoring senior marketers
- Deep understanding of media buying, measurement, attribution, and experimentation
- Strong audience strategy and creative testing mindset
- Highly analytical, comfortable using data to guide decisions
- Excellent communication and cross-functional leadership skills
Why this role?
- Opportunity to own and shape a major growth initiative
- High visibility and influence across marketing, product, and analytics
- Real investment in experimentation, innovation, and modern media approaches
- Competitive compensation and long-term growth potential
If this opportunity sounds of interest, we encourage you to apply today.
Salary : $150,000 - $220,000