Senior Account Manager - Traditional & Integrated Media

The Role

We're looking for a Senior Account Manager with deep roots in traditional media to join a collaborative, cross-functional team. Reporting to the Programmatic Media Supervisor, you'll be an active contributor to full-funnel account strategy, working closely with our programmatic and digital media teams to bring traditional channels into integrated client programs.

You'll have direct client interaction: presenting recommendations, fielding questions, and building relationships while operating within a broader account team structure where strategy and direction are set collaboratively. This is a strong individual contributor role for someone who knows traditional media deeply and is excited to apply that expertise in an environment where digital and traditional channels are planned and measured together.

What You'll Do

• Contribute to media strategy and planning across a mixed portfolio of accounts, with a focus on traditional channels including radio, linear TV, print, and out-of-home (OOH)
• Collaborate day-to-day with Add3's programmatic and digital media teams to develop integrated, full-funnel plans
• Participate in client-facing meetings, presentations, and QBRs as the traditional media subject matter expert
• Manage media budgets ranging from $30K to several hundred thousand dollars across your assigned accounts
• Negotiate and manage vendor relationships across traditional media partners
• Monitor campaign performance and contribute to reporting and optimization recommendations
• Evaluate, recommend, and onboard tools and platforms that support traditional media buying and planning at scale
• Develop and refine internal processes across the full traditional media lifecycle: planning, negotiation, billing, and auditing
• Work under the direction of the Programmatic Media Supervisor while bringing your own point of view and expertise to account strategy
• Mentor junior team members on traditional media planning and buying

What You Bring

• 4–6 years of media buying and planning experience, with at least 3 years on the agency side
• Hands-on experience across traditional media channels: radio, linear TV, print, and OOH
• Comfort working in a collaborative team environment where account leadership is shared
• Proven ability to show up confidently in client-facing settings, including presentations and strategic discussions
• Experience managing media budgets of varying scales, from $30K campaigns to multi-hundred-thousand-dollar programs
• Demonstrated ability to build or improve internal processes as they relate to traditional media buying.
• Working knowledge of programmatic digital media (display, video, CTV/OTT); understanding how these channels complement and extend traditional buys is a real plus
• Strong organizational skills and the ability to manage multiple workstreams across accounts
• Clear, confident communicator in both written and verbal form

Nice to Have

• Experience evaluating or implementing traditional media planning and buying tools
• Familiarity with blended traditional/digital reporting and attribution modeling
• Background working with mid-market or multi-location brands
• Exposure to digital out-of-home (DOOH) as a complement to traditional OOH