What are the responsibilities and job description for the Paid Search Analyst position at Adcetera?
We’re seeking a full-time, Paid Search Analyst who thrives in a high-impact environment. You will work as part of a hyper-creative team with the goal of managing our paid search efforts as the channel expert.
Key to succeeding in this position is a team-player attitude (and aptitude), as you will be working with a diverse group of individuals with specialized skill sets. The technical and creative support of your team will be critical to your success, even on projects you “own.” Every project is different and demands different levels of technical skill, time management and creative drive; be ready to explore new and emerging technologies and meet the expectations of clients looking to do the next big thing. And be cool. In that dork-cool kind of way that means you’re super-smart, super-talented, ready for a challenge, and devoted to antisocial digital activities.
Responsibilities
- Responsible for overseeing day-to-day of paid search campaigns, including campaign pacing and daily maintenance
- Aide in identifying best KPIs and measurement tools for campaigns based on objectives and strategies
- Provide feedback on Keywords and Ad Groups based on objectives and strategies
- Build out campaigns in platforms to reflect parameters identified in Media Plan
- Manage/QC URLs and tracking on campaigns to ensure full data capture
- Optimize campaigns to improve performance
- Compile weekly/monthly reporting for campaigns and provide tactical performance analysis
Competencies
- Knowledge and experience in Google Marketing Platform (Ads, Analytics, Data Studio)
- Deep understanding of PPC from the ground up campaign creation and implementation
- An analytical person who can think strategically and work to effectively solve a problems
- Ability to work well independently as well as collaboratively
- Excellent organizational and time management skills
- Experience in other media channels is a plus
Experience
- BS/BA/AD degree preferred
- A minimum of 1-2 years’ experience working in PPC
Interpersonal
- Keen attention to detail
- The ability to use exceptional organizational, written, and verbal skills to be an active diplomat and problem solver
- Ability to handle multiple projects simultaneously
- Strong desire to learn and willingness to take initiative
- Must be able to work within a multi-segmented team
Benefits
- Competitive salary and benefits including discretionary bonus plan, full employee health coverage, generous paid time off policy, and Internal promotion strategy
- Creative, fun-loving, team-based culture
- Casual environments including lounge areas, snacks, happy hours, and special events