What are the responsibilities and job description for the Paid Media Associate position at Adcetera?
Adcetera is looking for our next Paid Media Associate. We are looking for candidates either in Houston, Texas or Chicago, Illinois. This job is specifically designed for a new college graduate, preferably with internship experience in media or marketing. This individual will work directly with the rest of the media and digital services team.
The Paid Media Associate is responsible for assisting in the planning, implementation and tracking of media plans and presentations. As the day-to-day steward on assigned brands, they will develop and maintain a deep knowledge of their clients' business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a entry level steppingstone towards leveling up in the planning team and provides an opportunity to learn media fundamentals.
- Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior
- Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed
- Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities
- Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what's best for the team and the client
Responsibilities
- Daily budget pacing
- Basic bid management and optimizations
- Thorough QA for campaign launches
- Collaborate with team members on campaign plans and strategies
- Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives
- Monitor client, competitor, and industry changes
- Maintenance of status sheets, development of meeting recaps, process trackers, etc
- Prioritization of day-to-day task across brand(s) and campaigns
- Attend training sessions/webinars to become fluent in media planning tools and platforms
- Comfort speaking in front of others
Qualifications
- Bachelor's degree in Marketing, Advertising or Communications, MIS or stats preferred but not required
- Proficient with data analysis in Excel, including Pivot Tables & basic statistics, work in site side analytics platforms (Google analytics) is a plus
- Analytical skillset to understand raw data and turn it into actionable insights
- A proactive self-starter
- Strong time management and organizational skills being able to manage multiple projects at once
- Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ
- Interest in learning trading and optimization across primary platforms
Benefits
- Competitive salary and benefits including discretionary bonus plan, full employee health coverage, generous paid time off policy, 401(k) plan, and internal promotion strategy
- Creative, fun-loving, team-based culture
- Casual environments including lounge areas, snacks, happy hours, and special events